The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
How Lauryn Morris Made a Spectacle of Snap's Hit Sunglasses (Fast Company)
"That Spectacles could succeed in being the most exciting new gadget of the year where Google Glass failed and Microsoft and Magic Leap have been slow to commercialise is a testament to Lauryn Morris, who has experience in wearable computing and high-end fashion eyewear."
As Tech Giants Step Back From Smartwatches, the Fashion World Steps Up (Wearable)
"Fossil has gone all in on the smart wearables with approximately one trillion devices set for this year, while Tag Heuer tripled its own sales forecast on its high-end Connected watch."
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Miroslava Duma Launches Fashion Tech Lab with $50 Million to Invest (Business of Fashion)
"Fashion Tech Lab is what Duma calls a hybrid of a venture capital fund, accelerator and an experimental laboratory, where companies can receive funding, meet with those in the industry and experiment with the latest technologies."
China, Malaysia to Open 'Digital Gateway' for Small Businesses to Go Global, Says Alibaba (South China Morning Post)
"These e-hubs would enable small businesses in one country to sell to consumers in another, with low or no import duties, speedy customs clearance, and better access to logistics, according to Alibaba."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.