The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Snapchat's New Glasses Are As Silly As Snapchat (And That's Why They'll Be A Hit)" (Fast Company)
"The glasses film 115-degrees wide to mimic human perception, and record a round image that creates videos outside the bounds of standard rectangular cropping."
"LVMH's Digital Drive Takes Time Despite Apple Hire" (Reuters)
"Almost a year after LVMH appointed former Apple Music executive, Ian Rogers, his impact on the world's biggest luxury goods group has yet to become visible."
"Messaging Apps Are Changing How Companies Talk with Customers" (Harvard Business Review)
"Welcome to the era of 'conversational commerce,' the term for online business that's powered by natural language technologies."
"An Algorithm That Mixes Your Perfect Make-Up: How Technology Is Changing the Beauty World" (The Telegraph)
"You might assume there is little connection between the techies beavering away in California's Silicon Valley and your daily beauty regime. But you'd be wrong."
"Nielsen Says Mainstream Consumers Really Are Interested in Virtual Reality" (Ad Week)
"A Nielsen survey of 8,000 consumers found that many might actually be more ready for VR than some might have guessed."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.