The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Apple Watch's Success Has Created a Luxury Smartwatch Boom (Wired)
"According to research firm Asymco, the world's most successful watchmaker is Apple, with 2017 revenues eclipsing Rolex. It should have come as no surprise that traditional watchmakers were eager to join the gold rush to horology's newest frontier."
27 Percent of Apparel Sales Are Now Online (Retail Dive)
"Amazon is contributing to the rise of apparel e-commerce thanks to its expanding private label lines and services like its now widely available Prime Wardrobe try-before-you-buy service."
The Future of Luxury: First Comes the App, Then Comes the Store (Jing Daily)
"Despite China's love of online shopping, e-commerce platforms have discovered that having an online presence is no longer enough. By investing in brick-and-mortar stores, Alibaba is pushing forward the integration of online and offline retail to create a seamless omnichannel consumer experience."
China's Highest Earners Don't Use WeChat for Luxury (Jing Daily)
"According to a new report, marketing on WeChat for luxury brands could be a bust for the country's highest earners. When asked where they would usually read about luxury brands and their offerings, magazines surprisingly topped the list of options for respondents."
Amazon, Alibaba Drive Retail's Brand Growth (Retail Dive)
"Having been battered and thoroughly transformed by e-commerce, retail led category value growth for the second consecutive year, with a rise of 35 percent, the authors say. Two Chinese e-commerce giants, JD and Alibaba, drove the retail surge."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.