The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Luxury Consignment Startup The RealReal Continues Growth, Collects Another $40 Million" (Forbes)
"On Thursday, The RealReal announced that it had raised $40 million in a round led by Greenspring Associates to fuel international expansion and explore possible acquisitions."
"At One Year Old Is Apple's Watch a Flop? Not Exactly." (Fortune)
"Apple Watch sales, at an estimated 12 million in their first year, according to the The Wall Street Journal, were double the first-year iPhone sales, at 6 million."
"Pinterest Reinvents Itself to Prove It's Really Worth Billions" (Wired)
"Nearly three dozen designers and engineers have spent the past several months tearing out the skeleton of Pinterest's iOS app and rebuilding it."
"Retail Giant Central Group Is Buying Zalora's Businesses in Thailand and Vietnam" (TechCrunch)
"Zalora, the fashion-focused e-commerce site backed by Rocket Internet, is selling its businesses in Thailand and Vietnam to retailer Central Group, according to multiple sources close to the deal."
"Why Silicon Valley VC Firms Fund Online Retailers Like Dollar Shave Club" (The Seattle Times)
"Not all venture-capital money goes to support technology startups. A good chunk goes to companies whose tech inventory consists of nothing more than a website and a social-media team."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.