The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Investment In Tokopedia May Be the Boost Indonesian Ecommerce Needs" (The Wall Street Journal)
"A $100 million investment in popular Indonesian online marketplace Tokopedia has been cheered by those in the company. But it could mean even more funding for similar startups, says Tokopedia CEO and co-founder William Tanuwijaya."
"India's Snapdeal Snaps Up $627M Led By SoftBank To Supercharge Its Marketplace" (TechCrunch)
"Snapdeal, founded four years ago as a marketplace for third party retailers in India to sell goods online, has raised an additional $627 million from SoftBank Internet and Media."
"Stores Are Shunning Apple Pay, But They'll Soon Change Their Minds" (Wired)
"Shutting out Apple and its user experience expertise isn't about doing what's best for customers. It's about what retailers perceive to be best for their bottom lines."
"Fitbit CEO: Smartwatches 'Lack a Purpose' Right Now" (Mashable)
"Fitbit may need to innovate sooner rather than later, but it appears that the company is staying open to new ideas while remaining focused on its core products until there's more information about the direction the industry is taking."
"Neiman Marcus Makes it Easier for Mobile Shoppers to Buy Items they Spot on the Street" (Internet Retailer)
"The company uses image-recognition software developer Slyce to provide the 3-D visual search technology that allows the shopper to take a picture of a shoe or a handbag and give her several similar options to purchase right away."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.