The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Wearables May Be Headed Mainstream, but Many Aren't Ready Yet" (Venture Beat)
"Many wearables makers remain very focused on the technology and the market opportunity, but not focused enough on the long-term wearability of their devices."
"Kevin McKenzie on Reinventing the Shopping Mall" (The Business of Fashion)
"Kevin McKenzie, global chief digital officer at Westfield Labs, talks to BoF about the mall of the future, Westfield's World Trade Center and the role of the physical store in a digital world."
"Cuff Raises $5 Million To Bring Smart Jewelry To The Mainstream" (TechCrunch)
"Cuff is teaming up with Richline to create necklaces, bracelets, earrings and other fine jewelry items for everyone from Tiffany's and QVC to Macy's."
"Intel Trains Sights on Google Glass with $25m Investment in Vuzix" (The Guardian)
"Technology giant takes 30% stake in video eyewear firm as its latest move into the fast-growing wearables market."
"Online Clothes Sellers Seek a Good Fit for their Business Model" (The Financial Times)
"Rent the Runway, which raised $60m in December to open more stores, is one of a number of e-commerce start-ups experimenting with ways to make online shoppers confident that what they pay for will fit them and look good."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.