The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
How Google Cashes In on the Space Right Under the Search Bar (The New York Times)
"Google expanded product ad availability to more general search terms — for example, showing photo ads on a search for 'running shoes,' not just 'Nike Air Max.'"
How In-Home Package Delivery Could Save E-Commerce (Fast Company)
"Would customers be willing to let delivery companies come inside to drop off packages when they're not at home if they had a camera and could watch the whole process, either live or later on?"
Tech Tackles the Fitting Room (Racked)
"With a push of a button, a smart digital mirror in a Neiman Marcus fitting room can record how you look with a 360-degree view."
The Robots Are Coming for Your Wardrobe (Fast Company)
"AI startup Mad Street Den says that online shoppers spent 72 minutes on websites where its software was deployed, compared to 25 minutes on sites without it."
Alibaba Founder Jack Ma: AI Will Cause People "More Pain Than Happiness" (The Guardian)
"Machines should only do what humans cannot. Only in this way can we have the opportunities to keep machines as working partners with humans, rather than as replacements."
Celebrities Warned Over Instagram Ads (BBC)
"The advocacy group Public Citizen carried out an investigation last year, naming celebrities including Rihanna and Kim Kardashian among 113 influencers who it said endorsed a product without disclosure."
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
Global Livestream – Friday, March 22, 2024
They’re influencing what consumers see, like, buy and wear, and not always for the best.
Join us in New York on March 22 at our upcoming BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds to hear Jonathan Bottomley, Calvin Klein’s global chief marketing officer, in conversation with BoF’s Imran Amed. Together, they will unpack the strategy behind Calvin Klein’s latest campaign, and share how brands can successfully create a cultural conversation amongst the constant noise on social media.