The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Saks Fifth Avenue Exposed Personal Info on Tens of Thousands of Customers" (Buzzfeed)
"The personal information of tens of thousands of customers of Saks Fifth Avenue has been publicly available in plain text online."
"Rent The Runway Cofounder Fleiss Bows Out as Company Preps For IPO" (Forbes)
"Rent the Runway cofounder Jennifer Fleiss is stepping down from her executive role at the fashion tech company as it gets closer to an initial public offering."
"Instagram Expands 'Tap to View' Shopping Tags" (The Business of Fashion)
"The Facebook-owned image platform has announced that it is opening the pilot programme to thousands of US retailers in the apparel, jewellery and beauty markets."
"Wal-Mart Launches Tech Incubator to 'Reshape Retail Experience'" (Bloomberg)
"The Silicon Valley incubator will be called 'Store No. 8', a reference to a Wal-Mart location where the company experimented with new store layouts."
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"Swiss Smartwatches Multiply as Makers Hunt Millennials" (Bloomberg)
"With the flurry of new gadgets, watchmakers are trying to attract millennial shoppers in the middle of the longest downturn on record for the Swiss industry."
"Shopify: The Invisible Selling Machine" (Fortune)
"From the unlikely setting of Ottawa, Shopify has quietly been powering an e-commerce revolution."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.