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LONDON, United Kingdom — Purchasing beauty products once meant perusing items in your local drugstore or department store beauty counters, supplied by heavy-weight conglomerates like L’Oréal, Estée Lauder or Procter & Gamble. But today, the oligopoly of multinational beauty giants face fierce competition from industry disruptors and celebrity brands capitalising on growing niches of consumer demand — and creating innovative new career opportunities in the process.
Following the emergence of makeup artists like Lisa Eldridge and Charlotte Tilbury, who pioneered industry change with makeup artist-led brands and online makeup tutorial communities, is the second generation of beauty blogger and celebrity influencers building drop-based direct-to-consumer businesses. The likes of Huda Kattan and Kylie Jenner both now own and front beauty brands already worth and projected to soon be worth billions of dollars.
Product-led line Beauty Pie, which focuses on radical transparency, Manny Mua’s gender diverse products and ModiFace’s technology-driven products are also increasingly connecting with millennial and Gen-Z consumers through innovative research, production and marketing strategies, while Fenty beauty has emphatically proven the business rationale behind inclusive product lines that adequately reflect the diversity of global consumers.
In 2017, Euromonitor International valued the global beauty and personal care industry at $465 billion. By 2023, it is expected to reach a market value of $805 billion, according to market researcher Orbis Research. Driving much of this growth is the industry’s continuing success in capitalising on digital channels of communication with consumers.
Today, the beauty industry offers a diversity of career opportunities — many of which sit at the forefront of creativity, digital marketing and technological innovation.
Here are the most exciting opportunities beauty available on BoF Careers: