LONDON, United Kingdom — Following the publication of the The Ladies’ Mercury in 1693 (the first women’s title addressing love, behaviour and dress), fashion media flourished into a multi-billion pound industry throughout the 20th century, led by multinational publishing giants like Hearst and Condé Nast.
In today’s digital age however, traditional media empires are struggling. The first two months of 2018 saw hundreds of jobs cut from Hearst, Newsday and Vox, among others. In 2017, Condé Nast lost $120 million and now plans to put three of its magazines up for sale, including W Magazine. This year, the publishing house announced that it plans to become profitable again by 2020 — finding $600 million in new revenues — and took its first steps towards global integration in August by merging Condé Nast Traveller’s US and UK editions.
But, despite the disruption experienced by the fashion media industry, today’s digital focus offers new avenues for editorial employment. Editorial jobs are no longer limited to the pages of glossies or websites. Less conventional editorial positions are on the rise in-house, with many major e-commerce platforms publishing their own content magazines, and most brands hiring writers for their website content.
The internet is always on, and with that, media companies and brands must stay switched on around the clock. While the lead time of traditional fashion editorial once was around four months, filing now occurs in a matter of days or, indeed, hours. Today, fashion week reviews are as often curated on an iPhone as they are in a note book, and most journalists act in a multiplicity of functions, from sub-editor to picture editor, social media curator to videographer, all on top of their writing requirements.
Here are the most exciting media and editorial career opportunities currently live on BoF Careers: