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LONDON, United Kingdom — Menswear is growing at a faster rate than womenswear and is projected to contribute over £380 billion ($480 billion) to the global apparel and footwear market, according to Euromonitor. It already represents 40 percent of the global apparel market.
Concurrent to this commercial growth, the profiles of menswear designers and menswear ambassadors are also rising. Over the past two years, more than a dozen luxury brands — including Louis Vuitton, Saint Laurent and Marc Jacobs — have featured male hip-hop artists in their advertising campaigns, while brands like Versace and JW Anderson have taken things a step further by collaborating with artists like 2 Chainz and A$AP Rocky on products.
Whether it is A$AP Rocky and the rest of the A$AP Mob starring in the latest instalment of Calvin Klein’s #MyCalvins campaign, Gucci paying “homage” (some cried “cultural appropriation”) to Daniel “Dapper Dan” Day in its Cruise 2018 collection or Dior Homme inviting rappers like Future, Big Sean and Metro Boomin to Kris van Assche’s final collection for the house in January 2018, fashion brands have woken up to the reality that hip-hop and the men at the centre of it have replaced Hollywood as the most powerful force in global entertainment culture.
Indeed, the recent appointments of Kim Jones to Dior Men and Virgil Abloh to Louis Vuitton generated more hype and industry chatter than many of the recent womenswear designer debuts, including those at Saint Laurent and Chloé. Both Jones and Abloh debuted their first collections for their respective houses during the Spring/Summer 2019 menswear week in Paris — amidst great expectations. Reviewing Abloh’s and Jones’ shows, BoF’s editor at large Tim Blanks wrote that Abloh’s “moment has truly arrived,” and Jones’ new position at Dior is “the start of a beautiful thing” — perhaps not just for Dior, but the menswear market in its entirety.
Here are the most exciting opportunities menswear jobs available on BoF Careers: