The China Edit

Cheaper Luxury Gets Chinese Excited

31 July 2018 • By Zoe Suen

Cheaper Luxury Gets Chinese Excited

Louis Vuitton, Gucci, Hermès and Burberry all reduced their prices in China this month. Who is next and how will this impact the bottom line?

Chinese Shoppers Can’t Get Enough of ‘Haitao’

1 June 2018 • By Zoe Suen

Chinese Shoppers Can’t Get Enough of ‘Haitao’

Start-ups are disrupting China's booming $125 billion cross-border e-commerce trade, providing an alternative to giant platforms accused of manipulating traffic, to force brands into exclusive partnerships.

Impulsive, Addictive Social Commerce Is China’s Latest Craze

1 May 2018 • By Zoe Suen

Impulsive, Addictive Social Commerce Is China’s Latest Craze

BoF investigates how brands are leveraging WeChat’s mini-programmes to create dopamine-fuelled shopping experiences that are viral, interactive and hyper-social.

Media Exodus Risks Chinese Fashion Upset

2 April 2018 • By Zoe Suen

Media Exodus Risks Chinese Fashion Upset

Several big editorial departures could impact China’s fashion media and change the balance of power within the industry.

Chinese Consumers Spent $146 Billion Over Spring Festival

5 March 2018 • By Kati Chitrakorn and Zoe Suen

Chinese Consumers Spent $146 Billion Over Spring Festival

As China ushered in the Year of the Dog with a flurry of spending, who were the biggest winners and losers? BoF investigates in this month's China Edit.

Chinese Investors Pile Into Global Fashion Businesses

31 January 2018 • By Gemma A. Williams

Chinese Investors Pile Into Global Fashion Businesses

In this month’s China Edit, BoF explores the flurry of activity from Chinese firms investing in the fashion sector.

China’s Online Giants Get Physical

10 January 2018 • By Gemma A. Williams

China’s Online Giants Get Physical

In this month’s China Edit, the battle between China's e-commerce giants is heating up as adversaries wage war offline.

Keeping Pace With the Changing Chinese Consumer

30 November 2017 • By Kati Chitrakorn and Zoe Suen

Keeping Pace With the Changing Chinese Consumer

In this month’s China Edit, as Chinese consumer confidence reaches a 10-year high, some trends are worth watching for fashion and beauty brands.

What China’s National Congress Means for Fashion

31 October 2017 • By Gemma A. Williams

What China’s National Congress Means for Fashion

In this month’s China Edit, implications of the 19th National Congress on the fashion industry, Shanghai Fashion Week and Golden Week.

China’s New Wave of Female Fashion Executives

3 October 2017 • By Gemma A. Williams

China’s New Wave of Female Fashion Executives

In this month’s China Edit, Chinese executives and their power moves are in the spotlight, Plaza 66 reopens in Shanghai and Dior continues its digital innovation.