default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

The China Edit | Mobile Retail Seen Reaching $1.4 Trillion, Demand for Online Luxury Rental Grows

China's mobile retail spending is expected to grow to $1.4 trillion by 2019 and luxury dress rental services are catching on among fashion-savvy and status-hungry consumers in smaller Chinese cities.
Chinese shopper on her mobile phone | Source: Shutterstock
By
  • Limei Hoang

"How China's Mobile Retail Spending Will Just Keep Ringing Up" (South China Morning Post)
"There are over 1.3 billion mobile subscribers in China, and the country's mobile commerce industry is expected to be worth US$1.4 trillion by 2019."

"Valentino and Vera Wang for 400 RMB: China's Fashionistas Flock to Online Luxury Rental" (Jing Daily)
"Luxury brand dress rental services like US-based Rent the Runway and Bag Borrow or Steal have been catching on among fashion-savvy and status-hungry consumers in first-tier cities, and they've also been steadily spreading to aspirational consumers in smaller locales.

"China's Retail Sales to Reach About ¥48 Trillion by 2020 Says Commerce Ministry" (Reuters)
"China's retail sales would reach about ¥48 trillion ($6.99 trillion) by 2020, with average annual retail sales growth at 10 percent."

"Alibaba Transforms Wealthy Shopaholics Into an Online Marketing Squad" (Bloomberg)
"Alibaba's exclusive rewards programme, APASS, has helped Alibaba persuade the well-heeled shoppers trolling its Tmall and Taobao shopping emporiums to keep spending. That's crucial because the Chinese economy is deteriorating and Alibaba is struggling to maintain rapid-fire growth."

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.


While travel to Europe remains muted, Chinese shoppers are flocking to Singapore, Thailand and other Southeast Asian destinations where fashion retailers are hoping Lunar New Year marketing investments will pay off.


Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections