The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
HANGZHOU, China — Alibaba Group Holding said on Wednesday it has signed an agreement with the Belgium government to launch an e-commerce trade hub, which will include investments in logistics infrastructure.
The project is part of Alibaba's Electronic World Trade Platform (eWTP), and Belgium is the first European country to join the project following similar agreements in Malaysia and Rwanda.
Alibaba's logistics arm, Cainiao, will lease a 220,000 square meter logistics port at Belgium's Liege airport as part of the deal and invest an initial €75 million ($85 million) in the project set to begin operations in 2021, it said.
"We strongly believe that under the eWTP, we will open up the huge potential for European businesses to reap the benefits of global cross-border trade, especially into the China market," Alibaba CEO Daniel Zhang said in a statement.
ADVERTISEMENT
Alibaba's eWTP is designed to help countries reduce trade barriers for e-commerce trade, including lowering or eliminating tariffs and speeding up customs clearance.
The company has previously said the project is designed to "compliment" the World Trade Organisation (WTO).
Alibaba is expanding the project to Europe amid wider trade tensions, which have forced the firm to back down from efforts to tap US sellers.
Recently, Alibaba Chairman Jack Ma said previous plans to create a million jobs in the United States had been put on ice due to trade tensions, according to Chinese state media.
By Cate Cadell; editor: Darren Schuettler.
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.
While travel to Europe remains muted, Chinese shoppers are flocking to Singapore, Thailand and other Southeast Asian destinations where fashion retailers are hoping Lunar New Year marketing investments will pay off.
Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.