The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
PARIS, France — French fashion brand Louis Vuitton, part of luxury giant LVMH, has launched an e-commerce website in China to tap a booming online shopping market.
Louis Vuitton, which opened its first store in Beijing in 1992, says the website offers leather goods, small leather goods, shoes, accessories, watches and jewellery, luggage, and the newly launched Les Parfums Louis Vuitton.
Payments can be made via UnionPay, Alipay and WeChat, the statement said.
The website will be available in 12 cities — Beijing, Shanghai, ChongQing, Chengdu, Guangzhou, Shenzhen, Hangzhou, Nanjing, Shenyang, Dalian, Haerbin, Wuhan. More cities will be added later on.
It is the 11th e-commerce market for Vuitton since it launched its first site in France in 2005.
By Dominique Vidalon; editor: Maya Nikolaeva.
Chinese celebrities made a comeback at the European shows this season, but the brands hosting them see the country’s A-listers as more high-risk, high-reward than ever amid fresh scandals and tightening government regulation.
Owners of international brands like Lanvin and Carven faced challenges in their home market under ‘zero-Covid’ rules but China’s economic recovery is now on the horizon.
Critics say they are dystopian, but ‘flawless’ virtual influencers may be worth considering in a market where celebrity brand ambassadors have become an increasingly risky investment.
Mainland shoppers have flocked to local tourism hubs like Macau and Hainan over Chinese New Year and are expected to visit Asian destinations like Thailand and Singapore before returning in droves to European fashion capitals later this year.