The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Esprit Looks to China as It Swings to H1 Profit Amid Turnaround" (Reuters)
“Esprit Holdings Ltd swung to its first profit in a year thanks to a turnaround plan that its chief executive said on Friday would also seek to stem losses in China. The clothing retailer has struggled in the world's second-largest economy, where it shut 38 directly managed stores last year as it grappled with high rents, stalling sales and wholesalers with too much inventory.”
"5 Stereotypes About Chinese Luxury Consumers Debunked" (The Business of Fashion)
“China’s luxury consumers have been dissected and discussed time and again by global retail brands aiming to tap their growing spending power. But the Western media’s misportrayal of luxury customers in this country has left businesses susceptible to a raft of misconceptions. Here are the five most common stereotypes, debunked.”
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"Online Agents Cut Luxury Bills for Chinese Buyers" (The Financial Times)
“May Liu earns about $2,500 a month as an office worker in Hong Kong, but she spends about 10 to 15 times that on luxury goods, buying everything from Prada handbags to US cosmetic brand Fresh. While Ms Liu loves shopping, she buys mostly for others in her role as a daigou agent – a growing group of people who specialise in helping mainland Chinese consumers secure products from overseas.”
"Want to Sell Luxury Handbags to Chinese Tourists? Open More Stores in Paris" (Quartz)
“Steadily growing throngs of spendthrift Chinese tourists have been one of the lone bright spots for consumer economies around the world. Nations are ratcheting up marketing campaigns to attract them—but one economy is managing to attract Chinese tourists and their dollars seemingly effortlessly. The average Chinese traveler spent 48,000 yuan ($8,000) in France last year, up nearly 11% from 2012, according to new research by China Confidential, the Financial Times’ research shop.”
With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.
Investors are bracing for a steep slowdown in luxury sales when luxury companies report their first quarter results, reflecting lacklustre Chinese demand.
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.