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BoF Professional Exclusive

The Clothing Rental Market’s Broadening Appeal

10 May 2019 • By Elizabeth Holmes

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BoF Professional Exclusive

The Clothing Rental Market’s Broadening Appeal

Expanded assortments and more niche offerings from companies like Rent the Runway and Le Tote are reaching new shoppers — and changing their spending patterns
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BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

27 March 2019 • By Elizabeth Holmes

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BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

Why the polarising style is trending at every segment of the spending spectrum.
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BoF Professional Exclusive

What the ‘Amazon Coat’ Reveals About the Future of Shopping

19 February 2019 • By Elizabeth Holmes

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BoF Professional Exclusive

What the ‘Amazon Coat’ Reveals About the Future of Shopping

Decoding the style, price and positioning of this season’s most viral piece of outerwear.
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BoF Professional Exclusive

The Case for Seeking Out More Diverse Influencers

9 November 2018 • By Elizabeth Holmes

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BoF Professional Exclusive

The Case for Seeking Out More Diverse Influencers

On the heels of the #RevolveSoWhite controversy, influencers and agencies are pushing brands to feature a broader range of ethnicities, sizes and ages in their campaigns.
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