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Belgian shield for LVMH, The Milan Plan, Mobile China, Benetton ads, Iris Van Herpen

Bernard Arnault at Louis Vuitton | Source: FT
By
  • BoF Team

Arnault says Belgian move can shield LVMH (FT)
"The head of LVMH has been accused by the media in his homeland of wanting Belgian nationality to escape President François Hollande's higher French taxes but he has repeatedly insisted that he 'is and will remain fiscally domiciled in France'."

The Milan Plan (China Daily)
"The scene is familiar enough - an army of buyers, journalists, celebrities and VIPs line the runway and music blares as strutting models parade by, stitched up in their masters' latest creations... It could have been Paris, London or New York, even Shanghai or Beijing. But, no, this was Shishi, a small coastal city in China's southern Fujian province."

Chinese Shoppers Have Gone Mobile. So Should Brands (Jing Daily)
"As netizens in China spend less time on PCs,increasingly plugged into their tablets and smartphones for everything from communication to commerce, mobile shopping has become a an important bright spot in the country's booming e-tail market."

Benetton Features Transgender Model Lea T; Alek Wek (The Daily Beast)
"The new Spring/Summer 2013 pitch marks a foray into surprisingly untested terrain in United Colors of Benetton's storied ad history: celebrity endorsements. It puts forward a roster of idiosyncratic models that all boast, as one Benetton executive put it, 'incredible personal stories.'"

Q&A: Iris Van Herpen (Dazed Digital)
"Since graduating from the ArtEZ institute in Arnhem in 2006 and founding her label in 2007, the Dutch designer has been exploring her advanced ideas with the help of scientists, architects and 3D printing. Her collections, shown during haute couture, fuse centuries-old artisan skills with techniques that have more in common with science fiction."

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