The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Designers Pitch Brand New York (WSJ)
"Young labels like the Row, Jason Wu, Nellie Partow, Waris Ahluwalia and Prabal Gurung are trumpeting their New York roots on apparel and labels in an effort to create a sartorial version of the locavore movement."
Burberry launches interactive ad campaign (Retail Week)
"Burberry has developed an interactive digital advertising campaign for its Autumn 10 collection that allows users to control the cast and products in each shot."
Coach Gets Beyond The Bag, Goes For Guys (Forbes)
"The fasts pace of growth for men's products is especially noticeable in developing markets, such as India and China where the market is growing at a brisk pace of 25-35%. Even during the crisis, men's accessories have proven to be more resilient than those for women."
Bluefly going viral for more luxury buzz (Reuters)
"Bluefly is adding live interviews with celebrities to its fashion shopping website and allowing consumers to upload their own videos, part of a larger effort to attract buzz, new customers and sales."
Taking the Sting Out of Suits (IHT)
"Blame it on the bankers and the hedge fund executives — not to mention the politicians... the overriding theme of the Paris menswear season, which opened Thursday, is to promote smart casual looks and take the sting out of suits."
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.