The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Gucci Facebook Page | Source: Facebook
Luxury Brands and the Case for $4,000 Sunglasses (IHT)
"Imran Amed, who runs a Web site called The Business of Fashion, said that two years ago, when he started urging big luxury brands to embrace social networking as a communications tool, executives of these companies told him the idea was 'stupid.' He is getting a lot less of that these days."
Zac Posen's New Venture (WWD)
"Z Spoke is a new vocabulary for Posen, and the keyword is sportswear. 'I think it's going to surprise people,' says Posen, who describes the 60-piece range, which is strong on separates such as knits, cotton shirting, blazers and pleated khaki shorts, as 'minimalist and utilitarian.'"
Luxury Stores Trim Inventory and Discounts (NYT)
"All around Saks Fifth Avenue, merchandise is sold out. The $2,520 Marni shearling vest? Gone. The $5,295 Brioni leather bomber jacket? Only one left. The $1,995 over-the-knee Christian Louboutin boots? 'All gone, except for this,' said Nick Passerelli, a Saks employee, dangling a size 11 boot from his fingers."
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Will the high street scuff Jimmy Choo's image? (Times)
"That does not solve the branding problem. If your business is selling trinkets (or shoes) to the truly rich and vulgar, does it make sense to market a range that tells the buyer that her wealth is, frankly, a bit juvenile. Or that her shoes are junior Choos?"
The Illusion of Brand Control (Harvard Business Review)
"You've probably heard by now that "your brand is no longer yours." The assertion's based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a result, the amount of information your marketing and PR departments can generate is only a small percentage of the total volume of content on the Internet about your firm."
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.