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BoF Professional Exclusive

Why Is Google Digitising the World's Fashion Archives?

8 June 2017 • By Vikram Alexei Kansara

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BoF Professional Exclusive

Why Is Google Digitising the World's Fashion Archives?

For years, Google has been digitising the world’s museums, making cultural artefacts accessible in extraordinary detail to millions of internet users. Now it’s turning to fashion.
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Digital Scorecard

Inside Farfetch's Store of the Future

12 April 2017 • By Vikram Alexei Kansara

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Digital Scorecard

Inside Farfetch's Store of the Future

Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. BoF gets an exclusive sneak peek.
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Digital Scorecard

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

22 March 2017 • By Lauren Sherman

Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.

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Digital Scorecard

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.
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Digital Scorecard

Is the New Style.com Working?

19 October 2016 • By Vikram Alexei Kansara

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Digital Scorecard

Is the New Style.com Working?

It’s been just over a month since the launch of Condé Nast’s new e-commerce venture. Is it working? BoF’s Vikram Alexei Kansara sits down with Franck Zayan, president of Style.com, to investigate.
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Digital Scorecard

LookLive Lets Users Shop TV Shows

24 April 2015 • By Kati Chitrakorn

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Digital Scorecard

LookLive Lets Users Shop TV Shows

LookLive, an Amsterdam-based start-up, is enabling viewers to shop the fashion products that appear in popular television shows.
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Digital Scorecard

Jimmy Choo's 24:7 Stylemakers

11 May 2012 • By BoF Team

11 May 2012 • By BoF Team

Last week, Jimmy Choo previewed its own community-oriented street-style site, Choo 24:7 Stylemakers.
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Digital Scorecard

Jimmy Choo's 24:7 Stylemakers

Last week, Jimmy Choo previewed its own community-oriented street-style site, Choo 24:7 Stylemakers.
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Digital Scorecard

Evaluating KCD's DigitalFashionShows.com

17 February 2012 • By BoF Team

17 February 2012 • By BoF Team

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Digital Scorecard

Evaluating KCD's DigitalFashionShows.com

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Digital Scorecard

Inside Valentino Garavani's Virtual Museum

7 December 2011 • By BoF Team

7 December 2011 • By BoF Team

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Digital Scorecard

Inside Valentino Garavani's Virtual Museum

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Digital Scorecard

Louis Vuitton's New 'SoLoMo' Service

28 February 2011 • By Vikram Alexei Kansara

28 February 2011 • By Vikram Alexei Kansara

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Digital Scorecard

Louis Vuitton's New 'SoLoMo' Service

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Digital Scorecard

Decoding Ralph Lauren's 4D 'Digital Extravaganza'

11 November 2010 • By BoF Team

11 November 2010 • By BoF Team

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Digital Scorecard

Decoding Ralph Lauren's 4D 'Digital Extravaganza'

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