Dear Senior Fashion Leaders,
The fashion industry is being radically reshaped at incredible speed by the forces of technology, globalisation and shifting consumer values. Amidst this state of flux and uncertainty, developing and retaining top talent is imperative to success — and key to this is providing employees with the analysis and insight that enables them to perform.
Since the launch of BoF Professional almost one year ago, we have heard time and time again from your more junior employees that they need access to BoF Professional, too. Thus, we are delighted to announce the launch of the BoF Professional Partner Programme, a business intelligence solution that enables fashion companies to better inform and empower talent at all levels of their organisations.
The BoF Professional Partner Programme provides companies with a cost-effective and highly efficient way of arming their entire workforce with unlimited access to BoF's world class editorial content — including our BoF Professional members-only deep dives and exclusives — giving them a genuine competitive advantage at a time when information without analysis is simply not enough.
The BoF Professional Partner Programme will launch on September 14th 2017 and we take great pleasure in welcoming PVH Corp. — parent company of Calvin Klein, Tommy Hilfiger and other brands — as our exclusive launch partner.
This means that starting today, all PVH Corp. employees across the globe will be able to join the BoF Professional community and get unlimited access to BoF editorial content simply by registering with BoF using their company email address. Those who are already registered will automatically be upgraded.
This partnership reflects PVH Corp.'s commitment to developing their employees based on the belief that they are the lifeblood of the company and the key to PVH’s long-term success.
To find out more about the BoF Professional Partner Programme, please contact firstname.lastname@example.org.
Imran Amed, Founder and Editor-in-Chief