Education

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

6 July 2020 • By Sarah Kent

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?

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Meet the Mentors Leading Digital Learning at Polimoda

29 June 2020 • By BoF Team

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Meet the Mentors Leading Digital Learning at Polimoda

Tank’s Chief Executive and Fashion Director, Caroline Issa, and Emilio Pucci’s Deputy Chairman and Image Director, Laudomia Pucci, will be offering their industry expertise to the next generation of fashion professionals — exclusively available online.

Can Levi's Corporate Values Survive a Crisis? – Download the Case Study

27 May 2020 • By Chantal Fernandez

Can Levi's Corporate Values Survive a Crisis? – Download the Case Study

The 167-year-old jeansmaker cared about running an ethical business before it became a marketing exercise. What happens to that commitment in a pandemic? Click below to download the case study.

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Polimoda’s Scholarship Plans for Fashion’s Future Talent

15 May 2020 • By BoF Team

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Polimoda’s Scholarship Plans for Fashion’s Future Talent

The Florentine school has chosen to offer scholarships worth €2m to support the next generation of fashion creatives and business leaders.

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Marrying Traditional Craftsmanship with International Opportunity at Pearl Academy

7 May 2020 • By BoF Team

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Marrying Traditional Craftsmanship with International Opportunity at Pearl Academy

BoF sits down with the president of the Indian fashion school to hear how the academy weaves a curriculum of local artisanship with international study opportunities to mould its next generation of fashion professionals.

Case Study: The Next Wave of Luxury E-Commerce

1 April 2020 • By Lauren Sherman

Case Study: The Next Wave of Luxury E-Commerce

Online luxury retail is now 20 years old. But after two decades of innovation, once-groundbreaking multi-brand giants face significant changes in consumer behaviour — and a growing, diverse stable of competitors — just as the coronavirus epidemic turns the world upside down. What happens now?

Case Study: How to Talk to Customers About Fashion's Dirty Secrets

10 February 2020 • By Sarah Kent

Case Study: How to Talk to Customers About Fashion's Dirty Secrets

Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.

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Columbia College Chicago’s ‘Off-Beat’ Approach to Fashion Education

13 January 2020 • By BoF Team

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Columbia College Chicago’s ‘Off-Beat’ Approach to Fashion Education

BoF meets former and current students to hear how studying fashion in Chicago creates opportunities for experimentation and innovation.

Case Study: How to Market a New Brand

13 January 2020 • By Chantal Fernandez

Case Study: How to Market a New Brand

Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.

Case Study: How Dior Plugged Into Digital China

9 December 2019 • By Casey Hall

Case Study: How Dior Plugged Into Digital China

In our latest in-depth case study, BoF examines Christian Dior's strategy to plug into China's digital ecosystem and win the attention of young Chinese consumers, one of the most in-demand consumer groups for luxury brands today.