Education

How to Build a Customer-Centric Brand — Download the Case Study

30 October 2020 • By Lauren Sherman

How to Build a Customer-Centric Brand — Download the Case Study

For 50 years, Urban Outfitters has managed to ride the waves of mid-priced apparel retail without succumbing to the steady decline of its competitors. The key to the success of its brand stable — which also includes Anthropologie, Free People and Nuuly — is the company’s belief that the customer should define the product mix, not the merchant.

Gen-Z Shopping: Separating Myth from Reality — Download the Case Study

8 October 2020 • By M.C. Nanda

Gen-Z Shopping: Separating Myth from Reality — Download the Case Study

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

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At Columbia College Chicago, Rewiring Fashion Education for Today

14 September 2020 • By BoF Studio

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At Columbia College Chicago, Rewiring Fashion Education for Today

Having launched a hybrid-educational format designed to cater to the needs of both current and incoming students, faculty members from the creative arts school share their new academic approach to help prepare students for an industry transformed.

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ESSEC Celebrates 25 Years of Luxury Brand Management Education

7 September 2020 • By BoF Studio

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ESSEC Celebrates 25 Years of Luxury Brand Management Education

Twenty-five years after launching the first full time 1-year MBA programme specialising in luxury brand management in partnership with LVMH and L’Oréal Luxe, alumni of the French business school share how ESSEC helped them become market-leading professionals.

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IED Launches New Masters in Textiles

13 August 2020 • By BoF Team

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IED Launches New Masters in Textiles

Grounding a creative and strategic education in Made in Italy craftsmanship, the course will focus on design, innovation and sustainability.

Tapping Into the Future of Physical Retail — Download the Case Study

13 August 2020 • By Cathaleen Chen

Tapping Into the Future of Physical Retail — Download the Case Study

In the age of e-commerce, defining the role of the store is as daunting as ever. But a brick-and-mortar experience is vital to brand building. A store is still the most important touchpoint between consumer and product, and the right interaction could create a lifetime of loyalty. From Warby Parker’s digital-to-physical evolution to Neiman Marcus Group’s investments in customer service, BoF examines the importance of the store — and how it complements the online experience.

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At Polimoda, How Students Uncover ‘The Truth About Fashion’

30 July 2020 • By BoF Team

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At Polimoda, How Students Uncover ‘The Truth About Fashion’

The findings of a new research project conducted by Polimoda’s Gen-Z and Millennial students highlights the ‘gap between how the [fashion] system defines itself and how the younger generations perceive it.’

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

6 July 2020 • By Sarah Kent

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?

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Meet the Mentors Leading Digital Learning at Polimoda

29 June 2020 • By BoF Team

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Meet the Mentors Leading Digital Learning at Polimoda

Tank’s Chief Executive and Fashion Director, Caroline Issa, and Emilio Pucci’s Deputy Chairman and Image Director, Laudomia Pucci, will be offering their industry expertise to the next generation of fashion professionals — exclusively available online.

Can Levi's Corporate Values Survive a Crisis? – Download the Case Study

27 May 2020 • By Chantal Fernandez

Can Levi's Corporate Values Survive a Crisis? – Download the Case Study

The 167-year-old jeansmaker cared about running an ethical business before it became a marketing exercise. What happens to that commitment in a pandemic? Click below to download the case study.