The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1: Which magazine recently launched a digital cover?
a. AnOther
b. Vogue
c. Fast Compay
d. Marie Claire
Answer 1: Choice (a) is correct. AnOther's cover is comprised of a custom-made LED screen, featuring a high-definition moving image of, slickly integrated into a limited edition version of AnOther Magazine's Spring/Summer 2015 issue.
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Question 2: Frédéric Tcheng, the director of Dior and I, has also worked on which two fashion documentaries?
a. The Last Emperor and The Eye Has to Travel
b. L'amour fou and Ultrasuede
c. Ultrasuede and The Eye Has to Travel
d. Mademoiselle C and L'amour fou
Answer 2: Choice (a) is correct. Dior and I director Frédéric Tcheng has also worked on The Last Emperor and The Eye Has to Travel, close-up portraits of Valentino Garavani and Diana Vreeland, respectively.
Question 3: Which of the following companies is the latest to reach $1 billion valuation in the fashion space?
a. Saint Laurent
b. Tory Burch
c. Farfetch
d. Yoox
Answer 3: Choice (c) is correct. Curated fashion platform Farfetch has raised $86 million in a Series E round valuing the company at $1 billion, making it a rare fashion 'unicorn.'
Question 4: Who owns the fashion brand Paco Rabanne?
a. LVMH
b. Richemont
c. Puig
d. Kering
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Answer 4: Choice (c) is correct. Puig owns Paco Rabanne, along with Carolina Herrera, Nina Ricci and Jean Paul Gaultier.
Question 5: Which magazine is the highest-circulated women's fashion and lifestyle title in Britain?
a. Elle UK
b. British Vogue
c. Stylist
d. AnOther
Answer 5: Choice (c) is correct. Stylist began in 2009 (and still thrives) in Britain, where it is the highest-circulated women's fashion and lifestyle title.
Question 6: Which fashion brand recently announced a new upcoming womenswear line called New Normal, which is a full collection of classic items?
a. Burberry
b. Calvin Klein
c. Ralph Lauren
d. Giorgio Armani
Answer 6: Choice (d) is correct. Giorgio Armani announced that a new womenswear line is in the works, entitled New Normal, which will be a full collection of "classic" items.
Question 7: Which designer recently announced a collaboration with Uniqlo?
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a. Raf Simons
b. Christophe Lemaire
c. Paco Rabanne
d. Stella McCartney
Answer 7: Choice (b) is correct. Christophe Lemaire this week announced a collaboration with Japanese retail giant Uniqlo to produce a men's and women's collection, starting with the autumn/winter 2015 season.
Question 8: For which fashion brand has sales doubled since 2011?
a. Kenzo
b. Givenchy
c. Gucci
d. Saint Laurent
Answer 8: Choice (d) is correct. In the three years since Hedi Slimane took the creative reins at Saint Laurent, the brand has more than doubled annual sales revenue to €707 million in 2014 (about $787 million), up from €353 million in 2011.
Question 9: Which fashion brand pioneered 'virtual manufacturing', a process that enables designers to produce patterns and layout plans for cutting fabric so they can give precise instructions to distant factories?
a. J Crew
b. Next
c. Marks & Spencer
d. Zara
Answer 9: Choice (b) is correct. Next pioneered "virtual manufacturing", a process that enables designers to produce patterns and layout plans for cutting fabric so they can give precise instructions to distant factories.
Question 10: Topshop chose which Chinese e-commerce company as its local partner?
a. Alibaba
b. Shangpin
c. Baidu
d. Tencent
Answer 10: Choice (b) is correct. Shangpin is Topshop's official Chinese e-commerce partner.
Answer Key: 1. (a) 2. (a) 3. (c) 4. (c) 5. (c) 6. (d) 7. (b) 8. (d) 9. (b) 10. (b)
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