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Pop Quiz | Adam Lippes, Sophia Neophitou-Apostolou, Guy Bourdin

How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion in our Pop Quiz, which covers Adam Lippes, Sophia Neophitou-Apostolou, Guy Bourdin and more.
By
  • Devi Vallabhaneni

You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!

Question 1:

Who saidOpens in new window ]

, “The wearables market will fulfill its potential if, and only if, it embraces and fosters diversity”?

a. Humberto Leon of Opening Ceremony
b. David Lauren of Ralph Lauren
c. Amanda Parkes of Manufacture New York
d. Hussein Chalayan

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Answer 1: Choice (c) is correct. Amanda Parkes of Manufacture New York recently said, "The wearables market will fulfill its potential if, and only if, it embraces and fosters diversity. Until recently, technology companies and very specifically the ecosystem of Silicon Valley have led the development of wearables and what we're seeing are products that are a reflection of the very specific perspective and priorities of that environment."

Question 2: The share price of two luxury companies rose 16 percent in the last month. What are the two companies?

a. Michael Kors and Marc Jacobs
b. Chanel and LVMH
c. Prada and Burberry
d. Salvatore Ferragamo and Brunello Cucinelli

Answer 2: Choice (d) is correct. Salvatore Ferragamo's share price leaped over 16 percent after it published strong third-quarter results and announced that it would match its 2013 core profit margin this year. Brunello Cucinelli also rose by almost 16 percent as its nine-month profits were boosted by higher revenues and a better sales mix.

Question 3: Where did Adam Lippes earn his bachelors degree?

a. Parsons
b. RISD
c. Cornell
d. NYU

Answer 3: Choice (c) is correct. Instead of attending design school, Adam Lippes earned a psychology degree at Cornell University.

Question 4: In the sneaker world, what metric indicates a brand's cachet?

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a. resale value
b. # of stockists
c. # of Tweets
d. # of designer collaborations

Answer 4: Choice (a) is correct. In the sneaker world, resale value is a common indicator of a brand's cachet. Depending on their rarity, 'deadstock' trainers from Nike's Jordan brand can easily fetch 300 percent more than their original retail price on sites like eBay, where buyers paid $338 million for sneakers last year.

Question 5: According to Sophia Neophitou-Apostolou, creative director for the Victoria's Secret Fashion Show, the job of fashion stylist is like being ____.

a. an air hostess
b. a film director
c. an artist
d. a magazine editor

Answer 5: Choice (b) is correct. "I always think that being a stylist is like being a director of a film. You have to understand everybody's priorities and passions and help them, make them, all work together," Sophia Neophitou-Apostolou said.

Question 6: According to Gartner, there will be 91.3 million health and fitness tracking wearables sold by 2016. What's the largest category?

a. smart watches
b. smart glasses
c. smart wristbands
d. smart garments

Answer 6: Choice (d) is correct. According to a recent report by Gartner, a technology research and advisory firm, shipments of health and fitness tracking wearables are forecast to reach 91.3 million by the end of 2016. But while 19 million of these devices will be "smart wristbands" and 24 million will be "sports watches," the largest and fastest growing category is expected to be "smart garments," much like the tech-infused tennis shirt (which monitors heart rate, breathing and stress levels) that Ralph Lauren debuted on ball boys at this year's US Open. In fact, over the next two years, as shipments of sport watches and smart wristbands are cannibalised by the rise of multi-functional smartwatches like the Apple Watch, shipments of health and fitness tracking "smart garments" are forecast to explode from 0.1 million units in 2014 to 26 million units in 2016.

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Question 7: Which fashion campaigns brought the most attention to fashion photographer Guy Bourdin?

a. Jacques Fath
b. Charles Jourdan
c. Printemps
d. Issey Miyake

Answer 7: Choice (b) is correct. It was arguably the campaigns that Bourdin shot for the shoe label Charles Jourdan that brought him to the attention of the wider public. Unlike any previous shoe advertisements, his work barely showed the product.

Question 8: Adam Lippes worked at Oscar de la Renta before starting his own line. What was his role there?

a. intern
b. worldwide creative director
c. pattern maker
d. textile designer

Answer 8: Choice (b) is correct. During his tenure at Oscar de la Renta, Adam Lippes moved up the ranks from assistant to worldwide creative director.

Question 9: Hind Matar, a Bahraini designer who blends Arabic and Western influences, has a design process that is driven by _____.

a. extensive research
b. her sketches
c. focus groups
d. her muses

Answer 9: Choice (a) is correct. Hind Matar's design process is led by extensive research. "I compile at least 300 pages of research for each collection. Contemporary art is a big part of my inspiration. I like to find interesting connections between things that don't really tie into each other."

Question 10: Who said, "I like the stuff of the people, the popular, there is not an ounce of hipness in what we do"?

a. Paul Van Haver of Stromae
b. Adam Lippes
c. Hind Matar
d. Guy Bourdin

Answer 10: Choice (a) is correct. Paul Van Haver recently said, "I like the stuff of the people, the popular, there is not an ounce of hipness in what we do." Having sold millions of albums, Stromae has never denied being a 'mainstream' artist — in fact, he embraces this status.

Answer Key: 1. (c) 2. (d) 3. (c) 4. (a) 5. (b) 6. (d) 7. (b) 8. (b) 9. (a) 10. (a)

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