You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1: Which part of Apple’s high-end smartwatch ($10,000 to $17,000) was developed by Apple itself?
b. computer chip
d. gold alloy
Answer 1: Choice (d) is correct. "The choice of gold wasn’t driven by some notion of predetermined price point—that absolutely wasn't the reason we chose that material," Jony Ive of Apple said this week. "We chose that material because we loved it, and we didn’t just buy it off the shelf; we developed our own gold."
Question 2: Shang Xia, a luxury lifestyle brand, was developed in collaboration with ____.
c. Louis Vuitton
Answer 2: Choice (d) is correct. Shang Xia, the luxury lifestyle brand, was developed in collaboration with Hermès.
Question 3: Which apparel company has the tagline ‘Built for Play’ for its activewear collection?
Answer 3: Choice (c) is correct. Like its other offerings, Old Navy's going for mass appeal with its performance items, instead of the exclusivity of Lululemon or the hard-core athletic appeal of Under Armour. With its "Built For Play" tagline, Active seeks to establish itself as a viable sub-brand under the Old Navy banner, an effort to clothe entire families when they're out doing anything sporty.
Question 4: Which British fashion company has been using Chanel’s Lesage for its garments?
Question 5: Which fashion marketplace has celebrity investors such as Rachel Zoe and Ashton Kutcher?
b. The Real Real
Answer 5: Choice (a) is correct. Fashion marketplace Poshmark announced this week that it has raised $25 million in venture funding, bringing its total funding to $47.2 million. It was founded in 2011, boasts an army of 700,000 sellers, and is also backed by celebrity investors including Rachel Zoe and Ashton Kutcher.
Question 6: Lognon is to ____ as Massaro is to ____.
a. feathers, pleats
b. pleats, shoes
c. costume jewelry, pleats
d. shoes, feathers
Answer 6: Choice (b) is correct. Lognon and Massaro are part of Chanel’s Paraffection subsidiary that manages its savoir-fair acquisitions. Lognon is a pleater, and Massaro is a shoemaker.
Question 7: What percentage of Neiman Marcus’ sales come from its websites?
a. 0 - 10
b. 11 - 20
c. 21 - 30
d. 31 - 40
Answer 7: Choice (c) is correct. The Neiman Marcus chain, which includes New York's Bergdorf Goodman, does 24 percent of its business online, up from 15 percent five or six years ago.
Question 8: Who said, “Photographing fashion all the time would be dead boring”?
Answer 8: Choice (d) is correct. Juergen Teller’s many book projects — whose subjects range from his beloved son Ed to the game of football, a major Teller obsession — are a key part of what keeps him excited about fashion. "I have to take time out, remove myself and do something else, other things that excite me in life. Photographing fashion all the time would be dead boring."
Question 9: Who is the world’s largest cosmetics maker?
a. Estée Lauder
Answer 9: Choice (b) is correct. L’Oreal is the world’s largest cosmetics maker.
Question 10: All of the following is true about Chanel’s Lesage EXCEPT:
a. It takes up to eight years to gain the skills of the finest embroiderers.
b. The archives contain over 70,000 embroidery samples from the last 150 years
c. Yves Saint Laurent himself would visit Lesage’s archives for inspiration
d. Bouchra Jarrar is a client of Lesage
Answer 10: Choice (a) is correct. According to Lesage managing director Caroline Leborgne, it takes up to ten years to gain the skills of the finest embroiderers.
Answer Key: 1. (d) 2. (d) 3. (c) 4. (c) 5. (a) 6. (b) 7. (c) 8. (d) 9. (b) 10. (a)