The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1: Diesel's long-standing stylistic pillars include ___.
a. denim, leather, and military
b. exotics and texture
c. music and street culture
d. denim and utility
Answer 1: Choice (a) is correct. Diesel's long-standing stylistic pillars include denim, leather and military.
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Question 2: When released early next year, the Apple Watch Sport will sell for ___.
a. $99
b. $199
c. $349
d. $499
Answer 2: Choice (c) is correct. The Apple Watch Sport will arrive in stores in early 2015 and will sell for $349.
Question 3: Giorgio Armani considers ____ to be a duty of his.
a. preserving Italian textiles
b. increasing Italian exports
c. supporting and encouraging young talent
d. succession planning
Answer 3: Choice (c) is correct. "I find that in many areas there is young talent that is to be encouraged and supported. I think it is a duty," Giorgio Armani told BoF. "The encounter and exchange with young people and their work, whether they are promising directors or designers, is also an incentive: new and different perspectives are always enriching to one's own vision," he continued.
Question 4: Which economic concept concerns Vans?
a. price elasticity
b. purchasing price parity
c. substitute goods
d. complementary goods
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Answer 4: Choice (a) is correct. "We say no to things more often than we say yes — that includes distribution offers, that includes collaborations. I would even call out price elasticity," said Kevin Bailey of VF Corporation. "We have done some collaborations, like Kenzo, that we know we could put out there at a much higher suggested retail price. But it's very important to us that pricing stays reasonable. At the end of the day, it's a canvas, vulcanised shoe; it is important that we don't do anything that is not authentic to the Vans brand, which was always about making quality, affordable shoes."
Question 5: Who said, "I like images that are upbeat and make people think, 'I wanna be that person'"?
a. Kim Hastreiter of Paper Magazine
b. Tom Van Dorpe, stylist
c. Steven Meisel, photographer
d. Orlando Pita, hair stylist
Answer 5: Choice (b) is correct. "I like images that are upbeat and make people think, 'I wanna be that person,'" says stylist Tom Van Dorpe.
Question 6: JAB Holdings owns ___ and ___.
a. Moncler, Diesel
b. Jimmy Choo, Belstaff
c. Fausto Puglisi, Aquazzura
d. Acne, Vince
Answer 6: Choice (b) is correct. JAB Holdings reorganised its business in June, bringing brands including Jimmy Choo and jacket-maker Belstaff under direct management in a move said to reflect an increasing commitment to luxury goods.
Question 7: The 'Classic Caddy' is to ____ as the 'Bag with Holes' is to ____.
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a. Rei Kawakubo, Karl Lagerfeld
b. Frank Gehry, Marc Newson
c. Karl Lagerfeld, Christian Louboutin
d. Christian Louboutin, Rei Kawakubo
Answer 7: Choice (d) is correct. For Louis Vuitton, Christian Louboutin created a 'Classic Caddy,' accented with the same scarlet that adorns the soles of each pair of his shoes, and Rei Kawakubo created a 'Bag With Holes,' a burned out tote that reveals the bag's inner lining.
Question 8: Kim Hastreiter of Paper Magazine considers her greatest talent to be ____.
a. the ability to find the best in any context
b. the ability to predict long lasting trends
c. the ability to sense cultural shifts
d. the ability to champion underdogs
Answer 8: Choice (a) is correct. Kim Hastreiter of Paper Magazine recently shared: "What Paper had from the beginning is that I can tell good from bad. I am great at finding the best, in any context. I am a really good shopper, I can find the best pair of shoes. I am a really good editor, I can pick the best photograph from a shoot in a second. That is just my talent, I know how to pick the best."
Question 9: Which of the following are the key pillars for the Apple Watch?
a. Home
b. Health
c. Mobile payments
d. All of the above
Answer 9: Choice (d) is correct. Health, home and mobile payments form the key pillars of the Apple Watch.
Question 10: According to Miyon Im, Head of Product at Lyst, creating a product sometimes feels like ____.
a. being a creative technologist
b. being a jack of all trades
c. putting a jigsaw puzzle together
d. None of the above
Answer 10: Choice (c) is correct. Miyon Im of Lyst recently shared that, "creating a product sometimes feels like putting a jigsaw puzzle together and the product manager is the one who can see that overall picture on the box that the puzzle came in."
Answer Key: 1. (a) 2. (c) 3. (c) 4. (a) 5. (b) 6. (b) 7. (d) 8. (a) 9. (d) 10. (c)
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