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Pop Quiz | Chinese Tourism, Harper's Bazaar, Shang Xia

How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion with a special China-themed Pop Quiz to coincide with the launch of BoF China.
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By
  • Devi Vallabhaneni

You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!

Question 1:

What is the value of the Chinese fashion and apparel industry that serves 1.3 billion people?

a. $100 billion
b. $200 billion
c. $300 billion
d. $400 billion

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Answer 1: Choice (c) is correct. The Chinese fashion and apparel industry is valued at $300 billion.

Question 2: Who said, "China's fashion industry still needs a lot of nutrition. Not just empty calories"?

a. Angelica Cheung of Vogue China
b. Shaway Yeh of Modern Media Group
c. Sham Kar Wai of I.T.
d. Andrew Keith of Lane Crawford

Answer 2: Choice (b) is correct. Shaway Yeh of Modern Media Group recently said, "If we didn't have a slight cooling off period now after all the intense heat we've been experiencing for so long, then we'd be in serious trouble. And so would the rest of the world. Especially where China is right now, fashion can't just be about flows of consumption and profit. I'm not being an idealist when I say this, I'm very much being a realist. China's fashion industry still needs a lot of nutrition. Not just empty calories."

Question 3: Which luxury brand recently created a 'zero-distance environment' – with small groups of ten people – to introduce its new products in China?

a. Cartier
b. Christian Louboutin
c. Michael Kors
d. Fendi

Answer 3: Choice (a) is correct. Instead of opting for a large media event, Cartier recently introduced its Panthère Series to the Chinese market by dividing guests and media representatives into small groups of no more than ten to create a 'zero-distance environment.'

Question 4: The Chinese middle class is defined as a household's annual income between $10,000 and $60,000. The size of the Chinese middle class is roughly equivalent to _____.

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a. the middle class of the United States
b. the middle class of the United Kingdom
c. the population of the United States
d. the population of the United Kingdom

Answer 4: Choice (c) is correct. Estimates vary on the size of China's middle class and how to define it. But one rule of thumb is that those living in a household with an annual income of between $10,000 and $60,000 can be considered members of China's middle class. Using that definition as a guide, the size of this group is roughly the same size as the population of the USA.

Question 5: To which country is Chinese tourism growing 20 percent per year?

a. United States
b. United Kingdom
c. Italy
d. France

Answer 5: Choice (d) is correct. "France is the world's top tourist destination," said a spokesperson at the Condé Nast France office. "The number of Chinese tourists visiting France is growing by 20% a year (1.4 million in 2012) and they are, by far, the biggest spenders.

Question 6: Of the 1.3 billion people of China, how many have smartphones?

a. 300 million
b. 500 million
c. 700 million
d. 900 million

Answer 6: Choice (c) is correct. Consumption of print media continues to boom in China, but a parallel digital universe — of Chinese social media platforms, online forums and fashion websites, now in the pockets of more than 700 million smartphone users — has also become a significant driver of the fashion and luxury conversation.

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Question 7: There are more than 1,000,000 US dollar millionaires in Greater China. What percentage of Chinese millionaires come from Hong Kong?

a. 5 percent
b. 10 percent
c. 20 percent
d. 33 percent

Answer 7: Choice (b) is correct. Getting to grips with the astounding levels of wealth in Greater China is not easy, which is why a comparison with other famously wealthy places can help put it into perspective. Hong Kong alone boasts around 102,000 US dollar millionaires, which is more than the number of millionaires living in Saudi Arabia, Dubai and Abu Dhabi combined. Mainland China has ten times more millionaires than there are in Hong Kong. The tally together amounts to well over 1,000,000 millionaires living in Greater China, according to data provided by financial services firm Credit Suisse.

Question 8: The Chinese language edition of Harper's Bazaar Australia is ___ percent of specially commissioned pieces and ___ percent content repurposed from Harper's Bazaar Australia and China editions.

a. 25, 75
b. 50, 50
c. 75, 25
d. 100, 0

Answer 8: Choice (c) is correct. According to Kellie Hush, editor-in-chief of Harper's Bazaar Australia, her Chinese language edition contains 75% specially commissioned pieces and 25% repurposed content from Harper's Bazaar Australia as well as Harper's Bazaar China.

Question 9: Within the next 12 months, how many Chinese citizens are expected to travel internationally?

a. 100 million
b. 150 million
c. 200 million
d. 250 million

Answer 9: Choice (a) is correct. It is predicted by analysts that more than 100 million Chinese citizens will travel internationally in the next 12 months.

Question 10: Which luxury conglomerate is backing Chinese lifestyle brand Shang Xia?

a. Puig
b. Kering
c. Louis Vuitton
d. Hermès

Answer 10: Choice (d) is correct. Shang Xia is the Hermès-backed Chinese lifestyle brand.

Answer Key: 1. (c) 2. (b) 3. (a) 4. (c) 5. (d) 6. (c) 7. (b) 8. (c) 9. (a) 10. (d)

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