You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1: Who is Uniqlo’s latest collaborator?
Answer 1: Choice (a) is correct. Carine Roitfeld, founder and editor-in-chief of CR Fashion Book and global fashion director of Harper’s Bazaar, is the latest fashion figure to launch a collection with Japanese clothing retailer Uniqlo.
Question 2: What is the starting point for Marina Rinaldi’s luxury fashion?
Answer 2: Choice (b) is correct. It starts with the product. Unlike most makers of plus-size clothing, which simply scale up and tweak straight-size designs, Marina Rinaldi’s design team and pattern-making department, each comprised of 40 staff, start the design process with a UK size 16, ensuring that the pieces fit a plus-size figure. “The whole business needs to refocus on the technical aspects required to do that appropriately,” said Lynne Webber, managing director of Marina Rinaldi.
Question 3: Online retailer Zappos follows the ____ management model.
a. Command and Control
c. Balanced Scorecard
Answer 3: Choice (b) is correct. Zappos first implemented Holacracy in 2014. In a holacracy, there are no managers and no job titles. “People are not confined to one official job description,” Compagne says. Teams are called “circles” and each circle has a “partner” that is responsible for ensuring that each person fulfils their “role”. An employee might belong to several circles.
Question 4: Plus-size fashion companies, such as Navabi and Eloquii, attribute their rise to _____.
a. customer feedback
b. social media
c. trend-led inventory
d. all of the above
Answer 4: Choice (d) is correct. “People talk about plus having had moments in the past,” said Mariah Chase, CEO of Eloquii. “What’s different now is digital. Plus has staying power now because this customer is digitally- enabled and digitally-empowered. She can create the content she wants to see. She can connect. She can make things viral. She can share.”
Question 5: Which outdoor apparel brand is making a push to appeal more to athletes?
b. Jack Wolfskin
c. North Face
Answer 5: The North Face is airing its first-ever spring TV commercial to promote its Mountain Athletics apparel for strength and conditioning training, with the ambition of making the brand a one-stop shop for athletes to buy gear, exercise with like-minded people and track their progress.
Question 6: Fast Retailing is the parent company of Uniqlo. What other fashion brands does Fast Retailing own?
Answer 6: Choice (d) is correct. Uniqlo, which has over 1,500 stores in 16 markets, is one of the seven brands owned by Japanese holding company Fast Retailing, along with Helmut Lang, J Brand, Comptoir des Cotonniers and others.
Answer 7: Choice (c) is correct. Moving on from Mert & Marcus, the long-time lensmen of Gucci's glossy and sexualised ads of the past, Glen Luchford has given the new Gucci campaign an almost vintage feel, reflecting a more real life scenario.
Question 8: Which of the following is the largest channel from which Chinese luxury consumers buy luxury goods online?
a. Chinese local websites
b. Through Daigou service
c. Foreign websites
d. Luxury brands’ own sites
Answer 8: Choice (a) is correct. According to a survey of 5500 consumers across 48 cities in China, conducted for Exane BNP Paribas, a mere 7 percent of Chinese luxury consumers purchase from luxury mono-brand websites. In contrast, 45 percent buy online through local e-tailers, 35 percent buy via daigou (professional agents who buy in the West and sell locally) and 13 percent buy from foreign websites. By allowing grey market imports and fakes to fill the online gap, luxury brands not only lose sales, but risk losing control of their brand image.
Question 9: What percentage of US women wear a size 14 or higher?
Answer 9: Choice (c) is correct. Approximately 65 percent of US women wear a size 14 or higher.
Question 10: According to a semi-annual teen survey released this week by Piper Jaffray, what handbag brand is most preferred by teens?
Answer 10: Choice (b) is correct. The teenage glamour of the Michael Kors label outshines all other handbag brands, according to a semi-annual teen survey released this week by Piper Jaffray. In fact, the brand has reached new highs: 39 percent of average-income girls choose Kors as their preferred handbag label, up from just 7 percent in a 2012 survey. Rival handbag maker Coach fell from 46 percent to 17 percent in the same period.
Answer Key: 1. (a) 2. (b) 3. (b) 4. (d) 5. (c) 6. (d) 7. (c) 8. (a) 9. (c) 10. (b)