Start-Up School | Chapter 4: Identify Your Target Customer
Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.
BoF meets four designers from Raisefashion’s brand fellowship programme without formal fashion training, to learn the challenges they have faced in starting a brand and how the non-profit is supporting their venture.
Four designers from Raisefashion’s brand fellowship programme share how the non-profit has enabled the creatives to take their business from strength to strength, and better navigate on-going market challenges today.
Executive director and founding board member, Felita Harris discusses the non-profit’s brand fellowship programme — an 8-week masterclass for 8 BIPOC designers, conducted by experienced industry advisors and senior executives.