MILAN, Italy — This morning, just a handful of hours before the MSGM show, Massimo Giorgetti started posting headlines and images from Twin Peaks on his personal Instagram feed. One stuck as a memento of what happened later on the catwalk: ‘It's happening again’.
In a sense, in fact, this collection was a homecoming for the label, which has diverted into many different territories since its inception — and not always convincingly. This, instead, was MSGM at its best, circa 2012: colorful urban separates with an air of pop and demure mischief to them. The logo, the stripes, the roses and the colors were all there, re-done in a bold, mature way.
It looked all very coherent and au curant — Giorgetti even paid homage to Molly Goddard's tent-like tulle shapes — with the unmistakable MSGM ease. Giorgetti is at his best when he avoids complications, which is exactly what he did this season.