The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
MILAN, Italy — Marcelo Burlon is another early adopter of the mixed-gender fashion show. There were men and women literally running on the County of Milan runaway to a live drums performance at yesterday's show. It was an energetic outing, and not just because of the music. Burlon knows how to create a catchy fashion vibe. The collection was the usual, hyper-visual mash up of slogans and signs splashed onto punky urbanwear. This time, it had a palpable ninja/fetish vibe. This did not reset the fashion agenda anew but a bunch of additions — gothic lettering, bright tracksuits, elongated sleeves — evidenced Burlon's ability to catch whiffs of fashion's current preoccupations and give them his own spin. Appropriation is creation too.
From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.
BoF editor-at-large Tim Blanks and Imran Amed, BoF founder and editor-in-chief, look back at the key moments of fashion month, from Seán McGirr’s debut at Alexander McQueen to Chemena Kamali’s first collection for Chloé.
Anthony Vaccarello staged a surprise show to launch a collection of gorgeously languid men’s tailoring, writes Tim Blanks.
BoF’s editors pick the best shows of the Autumn/Winter 2024 season.