The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
PARIS, France — Fields of gold. For Ami's Alexandre Mattiussi, nothing says summer like the undulating sheaves of wheat that spread out as far as the eye can see over the hills of his family home in Normandy. His Spring/Summer 2019 show set reconstituted that bucolic vision in spades, and models strode amongst the rustling grasses as if departing on a country walk.
Their provençal safari get-up channeled a comfy, altogether undone vision of weekend wear – think dad's bowling shirt with grandpa's fair isle sweater, roomy schoolboy trousers and perhaps a pair of socks and Velcro sandals.
With Mattiussi’s Parisian boys and girls off-duty and out of town, there was a light, washed quality to the technical pieces here that served him well – waxed parkers and trenches, leggings peeking out beneath tailored shorts, and zipped anorak shapes. This approach to sportswear felt authentically outdoors-y and ever so bourgeois, gracefully distancing the Ami man from the urban onslaught of menswear today.
From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.
BoF editor-at-large Tim Blanks and Imran Amed, BoF founder and editor-in-chief, look back at the key moments of fashion month, from Seán McGirr’s debut at Alexander McQueen to Chemena Kamali’s first collection for Chloé.
Anthony Vaccarello staged a surprise show to launch a collection of gorgeously languid men’s tailoring, writes Tim Blanks.