Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Julien David Explores Simplicity

The fabrics were certainly special, but otherwise the design seemed a little bit lazy.
Julien David | Source: InDigital.tv
By
  • Angelo Flaccavento

PARIS, France — A plain t-shirt and a pair of five-pocket jeans, or chinos: the first three outfits on the Julien David catwalk — actually, the paved floor of a garage — were as ordinary as it possibly gets. The fourth was a simple blue jumper, spelling out loud: ORDINAIRE.

You get the picture. This season, Julien David went on an exploration of simplicity. "I wanted to convey my idea of the every day, doing each piece in the version that is more expected," he said backstage "This was also a good opportunity to introduce denim, as we have never done it before."

And every day it was: pared down to the point of non-appearance, save for a couple of metallic outfits. All in all, such stress on normally made things was a bit too quiet. Fabrics were certainly special, but they looked expected, too. The design, otherwise, seemed a little bit lazy: t-shirts, fatigues, field jackets and five pockets are such timeless staples, they almost seem to be self-generated. A bit more effort would keep the audience engaged.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

What I Learned From Fashion Month

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections