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Maturity at MSGM

This MSGM outing was Massimo Giorgetti most mature so far: it had the freshness of the early stages of the brand and a new quality and conciseness.
MSGM Autumn/Winter 2017 | Source: InDigital.tv
By
  • Angelo Flaccavento

MILAN, Italy — It was a truly silly, deeply unnerving styling trick, but it worked perfectly. The models at the MSGM show — fresh faces with a healty working class glow — wore a silk headscarf, knotted below the chin just like Queen Elizabeth II does when she goes out in the countryside. Gender bending was completely out of the question. It felt like a genuine prank that undelined the vaguely preppy, very English inspiration of the collection. Massimo Giorgetti is growing up: as a man and as a designer. The collection moves accordingly. This MSGM outing was his most mature so far: it had the freshness of the early stages of the brand and a new quality and conciseness. As a bridge between past and present, logoes were splashed here and there, probably a bit too much. We are curious to see where this newfound maturity will lead next.

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