The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
MILAN, Italy — It was a truly silly, deeply unnerving styling trick, but it worked perfectly. The models at the MSGM show — fresh faces with a healty working class glow — wore a silk headscarf, knotted below the chin just like Queen Elizabeth II does when she goes out in the countryside. Gender bending was completely out of the question. It felt like a genuine prank that undelined the vaguely preppy, very English inspiration of the collection. Massimo Giorgetti is growing up: as a man and as a designer. The collection moves accordingly. This MSGM outing was his most mature so far: it had the freshness of the early stages of the brand and a new quality and conciseness. As a bridge between past and present, logoes were splashed here and there, probably a bit too much. We are curious to see where this newfound maturity will lead next.
From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.
BoF editor-at-large Tim Blanks and Imran Amed, BoF founder and editor-in-chief, look back at the key moments of fashion month, from Seán McGirr’s debut at Alexander McQueen to Chemena Kamali’s first collection for Chloé.
Anthony Vaccarello staged a surprise show to launch a collection of gorgeously languid men’s tailoring, writes Tim Blanks.
BoF’s editors pick the best shows of the Autumn/Winter 2024 season.