default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

The County of Milan’s Bright New Territories

The new County of Milan collection marked a turning point, and a decisive switch towards fashion.
County of Milan | Autumn/Winter 2017 | Source: InDigital.tv
By
  • Angelo Flaccavento

MILAN, Italy — So far, Marcelo Burlon, the polymath behind the County of Milan phenomenon, has not exactly been taken seriously as a designer. After all, he did not train as one. His fashionable path started with a bunch of t-shirts and soon evolved into reconfigured urbanwear. Well, consider this to be the past.

Heralded by the rather menacing slogan "New Renaissance after a Cultural Armageddon" (splashed as print here and there) the new County of Milan collection marked a turning point, with a decisive switch towards fashion. Silhouettes were layered and sculptural, with functional details adding a pragmatic yet abstract twist to seriously oversized volumes. The press notes announced a posse of post apocalyptic gauchos. And a posse it was: sombrely elegant but not at all apocalyptic. There was probably too much of Rei Kawakubo and Yohji Yamamoto in the air, and the show would have benefited from a vigorous editing, but it was a convincing move towards bright new territories.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.





view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections