Fashion-Tech

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Lessons From a Failed Start-Up

23 October 2019 • By Chavie Lieber

BoF Professional Exclusive

Lessons From a Failed Start-Up

Customisable footwear brand Shoes of Prey was a start-up success story with a reported $115 million in annual sales in 2017. Less than a year later it was over. The brand's founders have some tips to avoid repeating their mistakes.

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Peer-to-Peer Rental Start-Ups Take on Rent the Runway

11 October 2019 • By Chavie Lieber

BoF Professional Exclusive

Peer-to-Peer Rental Start-Ups Take on Rent the Runway

A slew of new companies offer fashion rentals from users' closets and say their business models are easier to manage. But are customers dedicated enough to ship out and clean their own items?

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A New Game Could Be Fashion's Farmville. Will People Pay to Play?

30 September 2019 • By Chavie Lieber

BoF Professional Exclusive

A New Game Could Be Fashion's Farmville. Will People Pay to Play?

Former Harpers Bazaar UK Editor-in-Chief Lucy Yeomans is behind Drest, a new fashion styling game. She's betting access to Farfetch's selection and sponsored challenges from Gucci will convince users to pay for virtual goods.

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The New Ways Retailers Are Watching You Shop

24 September 2019 • By Chavie Lieber

BoF Professional Exclusive

The New Ways Retailers Are Watching You Shop

Retailers are using cameras and smartphones to track customers' every move. But is the data pulled from this technology worth the privacy backlash?

BoF Professional Exclusive

Why Start-Ups Keep Trying to Invent the Closet From Clueless

30 August 2019 • By Chavie Lieber

BoF Professional Exclusive

Why Start-Ups Keep Trying to Invent the Closet From Clueless

EditorialistYX, the latest product that promises a digital closet, is betting that personalisation is the future of e-commerce.

BoF Professional Exclusive

Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs

28 August 2019 • By Chavie Lieber

BoF Professional Exclusive

Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs

Direct-to-consumer brands like Allbirds, Glossier and Rothy’s are battling counterfeiters and copycats. These startups now face a problem even big-budgeted luxury brands can't fix.

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Snapchat Is Back in Fashion

19 August 2019 • By Chavie Lieber

BoF Professional Exclusive

Snapchat Is Back in Fashion

Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z.

BoF Professional Exclusive

Live Stream Apps Are Changing the Way People Shop

8 August 2019 • By Chavie Lieber

BoF Professional Exclusive

Live Stream Apps Are Changing the Way People Shop

Live streaming is big business in China, where consumers spend billions on products pitched from influencers' bedrooms. Now the format — described by one investor as “QVC meets Oprah” — is taking off in America.

BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

6 August 2019 • By Chavie Lieber

6 August 2019 • By Chavie Lieber

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

Why Brands Are Sliding Into Your DMs

19 July 2019 • By Chavie Lieber

19 July 2019 • By Chavie Lieber

Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.

Why Brands Are Sliding Into Your DMs

Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.