Fashion-Tech

How to Tackle Fashion’s Tech Deficit? Hire the Right People

12 October 2018 • By Cathaleen Chen

At a time when e-commerce and digital marketing are mere table stakes, fashion companies are locked in a race for innovation. The first challenge? Recruiting tech talent.

BoF Professional Exclusive

How to Tackle Fashion’s Tech Deficit? Hire the Right People

Is This QVC for the YouTube Generation?

10 October 2018 • By Lauren Sherman

Backed by Jimmy Iovine and LeBron James, NTWRK is drops-driven appointment television for Generation-Z. Will the kids queue up?

Is This QVC for the YouTube Generation?

BoF Professional Exclusive

Why Brands Are Launching Secret Apps for Superfans

9 October 2018 • By Kati Chitrakorn

Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.

Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.

BoF Professional Exclusive

Why Brands Are Launching Secret Apps for Superfans

How Biotechnology Is Reshaping Fashion

1 October 2018 • By Brian Baskin

Modern Meadow, Bolt Threads and VitroLabs are leading a wave of start-ups tapping biotechnology to develop a new generation of sustainable and cruelty-free materials.

BoF Professional Exclusive

How Biotechnology Is Reshaping Fashion

Can Paris Grow Its Fashion-Tech Game?

25 September 2018 • By Nadine Bayle

Backed by the likes of President Macron and LVMH, the world’s fashion capital is rolling out the red carpet for tech start-ups as well as designer labels. BoF goes behind the hype.

BoF Professional Exclusive

Can Paris Grow Its Fashion-Tech Game?

Farfetch Surpasses $8 Billion Valuation in Early Trading

21 September 2018 • By Brian Baskin

Farfetch is getting a warm reception on Wall Street, where its shares shot up more than 42 percent on Friday morning.

BoF Professional Exclusive

Farfetch Surpasses $8 Billion Valuation in Early Trading

Tagwalk Wants to Be the Google of Fashion

5 July 2018 • By The New York Times

The Paris-based start-up calls itself the world’s first fashion search engine, and counts Carmen Busquets as a co-founding investor.

The Paris-based start-up calls itself the world’s first fashion search engine, and counts Carmen Busquets as a co-founding investor.

Tagwalk Wants to Be the Google of Fashion

Is Video the Future of Online Shopping?

25 April 2018 • By Kati Chitrakorn

While platforms like YouTube don’t have integrated e-commerce, video-streaming apps in China, and now the West, are driving more and more sales.

BoF Professional Exclusive

Is Video the Future of Online Shopping?

5 Ways Brands Can Stand Out On Social Media

12 April 2018 • By Tamison O'Connor

As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.

5 Ways Brands Can Stand Out On Social Media