Fashion-Tech

5 Ways Brands Can Stand Out On Social Media

12 April 2018 • By Tamison O'Connor

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5 Ways Brands Can Stand Out On Social Media

As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.

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With Privacy Changes, Instagram Upsets Influencer Economy

12 April 2018 • By Maghan McDowell

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With Privacy Changes, Instagram Upsets Influencer Economy

As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.

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Will AI Kill Creativity?

14 March 2018 • By Maghan McDowell

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Will AI Kill Creativity?

Algorithms and human intuition can work together, say experts at SXSW.

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Chanel Strikes Farfetch Deal to Augment Boutiques

19 February 2018 • By Vikram Alexei Kansara and Kati Chitrakorn

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Chanel Strikes Farfetch Deal to Augment Boutiques

The French luxury house has inked a strategic partnership with the fashion platform, but still has no plans to sell its ready-to-wear and handbags online.

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On Road to Autumn IPO, Farfetch Inks Middle East Deal

31 January 2018 • By Vikram Alexei Kansara

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On Road to Autumn IPO, Farfetch Inks Middle East Deal

The fashion ‘unicorn’ has entered into a joint venture with Chalhoub Group ahead of a $5 billion IPO that is set for September 2018, according to sources close to the deal.

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5 Technologies Transforming Retail in 2018

19 January 2018 • By Kati Chitrakorn

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5 Technologies Transforming Retail in 2018

From artificial intelligence to blockchain, five important innovations can help fashion businesses make their processes more efficient, enhance user experience and offer an improved overall customer value proposition.

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Bits & Bytes | Amazon’s Smart Mirror Patent, The Face Mask of the Future

9 January 2018 • By Tamison O'Connor

9 January 2018 • By Tamison O'Connor

This week, Amazon wants to build a fitting room for the e-commerce experience, while beauty-tech company Foreo reimagines the Korean sheet-mask craze with a handheld device called the UFO.

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Bits & Bytes | Amazon’s Smart Mirror Patent, The Face Mask of the Future

This week, Amazon wants to build a fitting room for the e-commerce experience, while beauty-tech company Foreo reimagines the Korean sheet-mask craze with a handheld device called the UFO.

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Online Giants Get Personal

6 December 2017 • By Kati Chitrakorn

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Online Giants Get Personal

Powered by artificial intelligence and big data, the world’s biggest e-commerce platforms can make an impersonal environment seem highly personal. Will fashion brands find working with these giants an increasingly persuasive proposition?

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Céline Taps Into China’s WeChat Boom

17 November 2017 • By Kati Chitrakorn

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Céline Taps Into China’s WeChat Boom

The luxury brand has officially joined WeChat, China’s most influential social media platform, which is key to reaching the country’s digitally savvy consumers.

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With Lab-Grown Leather, Modern Meadow Is Engineering a Fashion Revolution

26 September 2017 • By Vikram Alexei Kansara

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With Lab-Grown Leather, Modern Meadow Is Engineering a Fashion Revolution

The New Jersey-based start-up is bringing the awesome potential of synthetic biology to the fashion industry, unlocking powerful business, creative and public relations benefits.

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