Fashion-Tech

How Shopify Conquered Fashion

23 July 2020 • By Chavie Lieber

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How Shopify Conquered Fashion

The Canadian e-commerce platform is emerging as one of the pandemic's big winners. How will the company that made it possible for any brand to set up an online store use its newfound clout?

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Fashion-Tech

The Fashion Rental Market Tested and Explained: Who Has the Best Service?

5 February 2020 • By Chavie Lieber

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Fashion-Tech

The Fashion Rental Market Tested and Explained: Who Has the Best Service?

BoF tried out five of the most popular fashion rental services. The verdict? While renting solves some pain points, the promise of an infinite closet has yet to be fulfilled.

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Off-Price Retailers Are Now Selling Online. Will Shoppers Follow?

6 January 2020 • By Chavie Lieber

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Off-Price Retailers Are Now Selling Online. Will Shoppers Follow?

Marshalls is the latest off-price chain to launch e-commerce, and outlet malls are experimenting with web sales as well. Can they compete in an online marketplace already crowded with discounts?

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How 'Direct-to-Consumer' Blew Up Retail

19 December 2019 • By Chavie Lieber

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How 'Direct-to-Consumer' Blew Up Retail

As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.

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Do Stores That Don't Sell Anything Really Work?

4 December 2019 • By Chavie Lieber

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Do Stores That Don't Sell Anything Really Work?

Canada Goose's new store has a simulated avalanche, but no coats to buy. Will its bet on experiential retail pay off?

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Fashion-Tech

The Dark Side of Depop

12 November 2019 • By Chavie Lieber

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Fashion-Tech

The Dark Side of Depop

Millions of teenagers buy and sell clothes on Depop. A BoF investigation has found that many users are also being flooded with requests for nude photos and other inappropriate messages.

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Fashion-Tech

The RealReal Responds to Counterfeit Accusations

6 November 2019 • By Chavie Lieber

In an email sent to customers, Chief Executive Julie Wainwright acknowledged that spotting fakes isn’t an exact science.

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Fashion-Tech

The RealReal Responds to Counterfeit Accusations

In an email sent to customers, Chief Executive Julie Wainwright acknowledged that spotting fakes isn’t an exact science.

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Lessons From a Failed Start-Up

23 October 2019 • By Chavie Lieber

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Lessons From a Failed Start-Up

Customisable footwear brand Shoes of Prey was a start-up success story with a reported $115 million in annual sales in 2017. Less than a year later it was over. The brand's founders have some tips to avoid repeating their mistakes.

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Peer-to-Peer Rental Start-Ups Take on Rent the Runway

11 October 2019 • By Chavie Lieber

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BoF Professional Exclusive

Peer-to-Peer Rental Start-Ups Take on Rent the Runway

A slew of new companies offer fashion rentals from users' closets and say their business models are easier to manage. But are customers dedicated enough to ship out and clean their own items?

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A New Game Could Be Fashion's Farmville. Will People Pay to Play?

30 September 2019 • By Chavie Lieber

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A New Game Could Be Fashion's Farmville. Will People Pay to Play?

Former Harpers Bazaar UK Editor-in-Chief Lucy Yeomans is behind Drest, a new fashion styling game. She's betting access to Farfetch's selection and sponsored challenges from Gucci will convince users to pay for virtual goods.

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