Fashion-Tech

How Luxury Fashion Learned to Love the Blockchain

2 April 2019 • By Tamison O'Connor

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How Luxury Fashion Learned to Love the Blockchain

Amid growing concern about the proliferation of counterfeit luxury goods, LVMH is reportedly developing a system to authenticate merchandise using blockchain technology, while rival Kering is advising a non-profit with the same goal.

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Why Farfetch Acquired Stadium Goods

12 December 2018 • By Chantal Fernandez

12 December 2018 • By Chantal Fernandez

The fashion platform is seeking to gain an edge in the increasingly competitive online luxury space by picking up the growing streetwear consignment marketplace, which was valued at $250 million.

Why Farfetch Acquired Stadium Goods

The fashion platform is seeking to gain an edge in the increasingly competitive online luxury space by picking up the growing streetwear consignment marketplace, which was valued at $250 million.

Why IGTV Is Still a Question Mark for Luxury Brands

30 October 2018 • By Tamison O'Connor

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Why IGTV Is Still a Question Mark for Luxury Brands

Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.

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BoF Professional Exclusive

How to Tackle Fashion’s Tech Deficit? Hire the Right People

12 October 2018 • By Cathaleen Chen

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How to Tackle Fashion’s Tech Deficit? Hire the Right People

At a time when e-commerce and digital marketing are mere table stakes, fashion companies are locked in a race for innovation. The first challenge? Recruiting tech talent.

Is This QVC for the YouTube Generation?

10 October 2018 • By Lauren Sherman

Is This QVC for the YouTube Generation?

Backed by Jimmy Iovine and LeBron James, NTWRK is drops-driven appointment television for Generation-Z. Will the kids queue up?

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Why Brands Are Launching Secret Apps for Superfans

9 October 2018 • By Kati Chitrakorn

Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.

BoF Professional Exclusive

Why Brands Are Launching Secret Apps for Superfans

Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.

BoF Professional Exclusive

How Biotechnology Is Reshaping Fashion

1 October 2018 • By Brian Baskin

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How Biotechnology Is Reshaping Fashion

Modern Meadow, Bolt Threads and VitroLabs are leading a wave of start-ups tapping biotechnology to develop a new generation of sustainable and cruelty-free materials.

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Can Paris Grow Its Fashion-Tech Game?

25 September 2018 • By Nadine Bayle

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Can Paris Grow Its Fashion-Tech Game?

Backed by the likes of President Macron and LVMH, the world’s fashion capital is rolling out the red carpet for tech start-ups as well as designer labels. BoF goes behind the hype.

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Farfetch Surpasses $8 Billion Valuation in Early Trading

21 September 2018 • By Brian Baskin

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Farfetch Surpasses $8 Billion Valuation in Early Trading

Farfetch is getting a warm reception on Wall Street, where its shares shot up more than 42 percent on Friday morning.

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The End of Ownership

23 July 2018 • By Lauren Sherman

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The End of Ownership

From Uber to Spotify, ownership is giving way to on-demand services. What does this mean for fashion?

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