Fashion-Tech

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Snapchat Is Back in Fashion

19 August 2019 • By Chavie Lieber

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Snapchat Is Back in Fashion

Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z.

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Live Stream Apps Are Changing the Way People Shop

8 August 2019 • By Chavie Lieber

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Live Stream Apps Are Changing the Way People Shop

Live streaming is big business in China, where consumers spend billions on products pitched from influencers' bedrooms. Now the format — described by one investor as “QVC meets Oprah” — is taking off in America.

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E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

6 August 2019 • By Chavie Lieber

6 August 2019 • By Chavie Lieber

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

BoF Professional Exclusive

E-Commerce Is Boring. A Jeff Bezos-Backed Start-Up Wants to Change That.

A start-up is betting on virtual reality to spice up the online shopping experience. Goodbye thumbnail product images, hello 'underwater stores' and CGI yoga studios.

Why Brands Are Sliding Into Your DMs

19 July 2019 • By Chavie Lieber

19 July 2019 • By Chavie Lieber

Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.

Why Brands Are Sliding Into Your DMs

Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.

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Would You Buy a Virtual Pair of Nikes?

8 July 2019 • By Chavie Lieber

8 July 2019 • By Chavie Lieber

Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.

BoF Professional Exclusive

Would You Buy a Virtual Pair of Nikes?

Brands are designing digital clothing, shoes and accessories, betting customers will spend real money on virtual fashion.

How Luxury Fashion Learned to Love the Blockchain

2 April 2019 • By Tamison O'Connor

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How Luxury Fashion Learned to Love the Blockchain

Amid growing concern about the proliferation of counterfeit luxury goods, LVMH is reportedly developing a system to authenticate merchandise using blockchain technology, while rival Kering is advising a non-profit with the same goal.

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Why Farfetch Acquired Stadium Goods

12 December 2018 • By Chantal Fernandez

12 December 2018 • By Chantal Fernandez

The fashion platform is seeking to gain an edge in the increasingly competitive online luxury space by picking up the growing streetwear consignment marketplace, which was valued at $250 million.

Why Farfetch Acquired Stadium Goods

The fashion platform is seeking to gain an edge in the increasingly competitive online luxury space by picking up the growing streetwear consignment marketplace, which was valued at $250 million.

Why IGTV Is Still a Question Mark for Luxury Brands

30 October 2018 • By Tamison O'Connor

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Why IGTV Is Still a Question Mark for Luxury Brands

Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.

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How to Tackle Fashion’s Tech Deficit? Hire the Right People

12 October 2018 • By Cathaleen Chen

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How to Tackle Fashion’s Tech Deficit? Hire the Right People

At a time when e-commerce and digital marketing are mere table stakes, fashion companies are locked in a race for innovation. The first challenge? Recruiting tech talent.

Is This QVC for the YouTube Generation?

10 October 2018 • By Lauren Sherman

Is This QVC for the YouTube Generation?

Backed by Jimmy Iovine and LeBron James, NTWRK is drops-driven appointment television for Generation-Z. Will the kids queue up?