LONDON, United Kingdom — More than 100 independent clothing boutiques from New York to Stockholm are teaming up to offer click-and-collect services for the first time.
Farfetch.com, an Internet portal through which in excess of 300 luxury fashion shops sell online, is today introducing a service that allows shoppers to place an order for apparel and accessories with one of its retailers and collect it from another potentially thousands of miles away. The effort is the latest example of what consultant Bain & Co. has coined “digical,” or the fusion of digital and physical distribution.
“The consumer is pushing everyone to be more agile and come up with more convenient ways to shop,” Stephanie Horton, chief marketing officer of London-based Farfetch, said in an interview. The service “is a function of how people live and work these days.”
Burberry Group Plc, the London-based maker of $1,600 trench coats, was the first luxury company to introduce a click-and- collect service in 2012. Farfetch gives shoppers access to apparel and accessories from in excess of 2,500 brands in more than 300 stores in 26 countries.
By Andrew Roberts; editors: Celeste Perri, Paul Jarvis, Thomas Mulier.