Global Currents

The Banned App Driving Fashion Sales from Moscow to Tehran

17 September 2020 • By Sam Gaskin

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The Banned App Driving Fashion Sales from Moscow to Tehran

Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.

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The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.

9 September 2020 • By Casey Hall

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The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.

As if Covid-19 hasn’t already done enough damage to the fashion industry, intellectual property experts are now warning that it has also left the door open for counterfeit products to proliferate at an unprecedented pace.

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Africa's $20 Billion E-Commerce Opportunity

1 September 2020 • By Ashley Okwuosa

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Africa's $20 Billion E-Commerce Opportunity

The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?

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What Does a US Ban on WeChat Mean for Fashion?

10 August 2020 • By Casey Hall

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What Does a US Ban on WeChat Mean for Fashion?

Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.

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Global Currents

Lebanon's Fashion Industry Hit by Triple Crisis

7 August 2020 • By Louise Nichol

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Global Currents

Lebanon's Fashion Industry Hit by Triple Crisis

An explosion that rocked Beirut this week damaged or destroyed the headquarters of internationally renowned couturiers like Elie Saab, Zuhair Murad and Rabih Kayrouz and came at a time when Lebanon was already facing economic collapse and the coronavirus.

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How to Plug Into India’s Dynamic E-Commerce Market

30 July 2020 • By Phyllida Jay

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How to Plug Into India’s Dynamic E-Commerce Market

During lockdown Indian e-commerce platforms attracted a bonanza of international investment from the likes of Facebook and a fund backed by LVMH. What can fashion brands do now to tap into this complicated but colossal $43 billion opportunity?

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Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

29 July 2020 • By Sam Gaskin

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Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.

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Intelligence

Caught in the Crosshairs of China’s Livestreaming Crackdown

20 July 2020 • By Casey Hall

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Intelligence

Caught in the Crosshairs of China’s Livestreaming Crackdown

Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.

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Global Currents

Luxury Brands Face Uncertain Future in Latin America

30 June 2020 • By Graciela Martin

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Global Currents

Luxury Brands Face Uncertain Future in Latin America

New free trade agreements could help boost the regional luxury market, but will they be enough to shield it from Covid-19 losses or be too controversial to benefit big markets like Brazil and Mexico?

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Inside Michael Jordan's Eight-Year Trademark Battle in China

24 June 2020 • By Casey Hall

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Inside Michael Jordan's Eight-Year Trademark Battle in China

Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.

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