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Q&A | James Ogilvy, Publisher of Luxury Briefing

By
  • Imran Amed

Luxury Briefing

LONDON, United Kingdom - James Ogilvy noticed something in 1996: there was no dedicated business publication for the wider luxury industry. So he conceived of Luxury Briefing, a monthly publication which is read by leaders and senior executives in luxury companies from fashion to cosmetics to gourmet food to design to media. Since then, James and his team have launched a website and a series of annual conferences that dig into the issues that impact businesses across the luxury spectrum.

James comes into contact with idea makers and opinion leaders from different parts of luxury and knows the topics and concerns on these executives' minds. I caught up with James to benefit from this unique industry-wide vantage point and to learn about an exclusive Luxury Briefing offer for readers of The Business of Fashion.

BoF: What was the genesis of Luxury Briefing and why did you set it up to begin with?

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JO: At the time we started – 1996 – the luxury industry was beginning to expand rapidly. We saw an opportunity to provide a central information resource and we are still here today!

The one thing that people require in good times and bad, and wherever the find their business leading them, is information. What we identified initially was a lack of connection between the different sectors, when in fact that there is both much to be learned and much to be gained from co-operation.

BoF: You are constantly in contact with all of the movers and shakers in the Luxury business worldwide. What are they saying about the current economic environment and prospects for the industry over the next 1-2 years?

JO: Those charged with running the leading brands are careful in what they say but they know this is a long-term game and that there will be ups and downs. Having said that some brands are still turning in very strong results, such as Burberry which has just announced it is up 26% in Q1.

BoF: Apart from the economy, what are the other top-of-mind issues for today's Luxury executive?

JO: There are two key ones, I think: firstly, the whole online question. The luxury industry has been very slow to take full advantage of this and the majority are still well behind the curve. They are still to figure out what Web 2.0 is all about while others are talking about Web 3.0!

The second issue is emerging luxury, which is the theme of this year’s Luxury Briefing Conference in November. There will undoubtedly be huge opportunities for certain brands and certain products but there are big questions to answer about how much it will cost and how long it will take.

BoF: Tell us a bit about the special offer LB has set up for readers of The Business of Fashion and how they can go about tapping into this.

JO: Luxury Briefing is normally available only by subscription but we are happy to send out a current issue on request to BoF readers as well provide access to the closed off part of our website,. Just give us a call (+44 1 3333 60606) or drop us an email (subscribe@luxury-briefing.com).

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