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Agenda-setting intelligence, analysis and advice for the global fashion community.

The State of Fashion 2020 Coronavirus Update: Download the Report

Click below to download BoF and McKinsey & Company’s in-depth report on the global fashion industry in the wake of the coronavirus crisis, focusing on the themes, issues and opportunities impacting the sector.
Illustration by Anna Kövecses for BoF
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The coronavirus pandemic has already disrupted global financial markets and the fashion industry to an unprecedented extent. This update to the State of Fashion 2020 report by The Business of Fashion and McKinsey & Company forecasts consolidation, innovation and bankruptcies in the wake of this once-in-a-lifetime humanitarian and financial crisis.

Click here to download the full report and explore the themes set to define the fashion ecosystem after the dust settles.

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