Intelligence

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Inside the Fashion Nova Hype Machine

19 July 2018 • By Chantal Fernandez

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Inside the Fashion Nova Hype Machine

Fashion Nova is defying a slump in fast-fashion by releasing hundreds of new looks every week and harnessing an army of Instagram influencers. BoF goes inside the #NovaBabe machine.

Vashi Wants to Redefine the Fine Jewellery Model With Custom Diamonds and Corona Beer

18 July 2018 • By Tamison O'Connor

Vashi Wants to Redefine the Fine Jewellery Model With Custom Diamonds and Corona Beer

The online jeweller is dispensing with display cases and security guards as it expands into brick-and-mortar shops, betting a more-relaxed experience will draw millennial customers.

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Why Thom Browne Teamed With FC Barcelona

17 July 2018 • By Lauren Sherman

The New York-based brand is betting on an assist from the sporting world to help fuel growth.

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Why Thom Browne Teamed With FC Barcelona

The New York-based brand is betting on an assist from the sporting world to help fuel growth.

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Fashion's Top VCs Open Their Playbooks

17 July 2018 • By Victoria Berezhna

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Fashion's Top VCs Open Their Playbooks

A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.

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How to Set the Right Price

16 July 2018 • By Lauren Sherman

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How to Set the Right Price

For fashion brands, formulating a strong pricing strategy is both science and art.

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6 Reasons Luxury Brands Should Embrace the Resale Market

13 July 2018 • By Lauren Sherman

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6 Reasons Luxury Brands Should Embrace the Resale Market

Luxury brands have long insisted that selling products second-hand weakens brand value and encourages counterfeiting. But getting into the game may be worth the associated risk.

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Luxury Resale’s Quiet Reckoning

11 July 2018 • By Lauren Sherman

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Luxury Resale’s Quiet Reckoning

High-end re-commerce sites like The RealReal and Vestiaire Collective do big business, but the luxury resale market faces challenges ahead.

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What's Ailing America's Fashion Darlings?

9 July 2018 • By Cathaleen Chen

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What's Ailing America's Fashion Darlings?

Once popular American labels are struggling to adapt to a perfect storm of shifting consumer tastes, failing department stores and the rise of direct-to-consumer.

Stormy Trade Talks Take the Wind Out of Luxury’s Sails

5 July 2018 • By Pierre Mallevays

5 July 2018 • By Pierre Mallevays

The SLI was left reeling with a 4 percent loss as Trump rattled the cage with Europe this month, while family ownership was reaffirmed by some of the industry's leaders.

Stormy Trade Talks Take the Wind Out of Luxury’s Sails

The SLI was left reeling with a 4 percent loss as Trump rattled the cage with Europe this month, while family ownership was reaffirmed by some of the industry's leaders.

New Threat to Retail: Rising Commodity Prices

5 July 2018 • By Kristina Ezhova

New Threat to Retail: Rising Commodity Prices

Prices of commodities have been increasing across the board. Can the apparel industry take another hit when it is already down?