Intelligence

The Contemporary Market Needs a Rebrand

3 August 2020 • By Chantal Fernandez

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The Contemporary Market Needs a Rebrand

How will middle-market labels that survive the pandemic convince shoppers their products are worth their price tag? The answer may be to get out of department stores — and tweak the narrative.

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4 Ways Independent Brands Must Change Their Business Strategies

3 August 2020 • By Zoe Suen and Rachel Deeley

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4 Ways Independent Brands Must Change Their Business Strategies

Post-pandemic, bootstrapping young brands will have to adopt a model that is less bloated and wasteful in order to survive.

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With Brand at Crossroads, Burberry's CEO Bets Big on China's Young Money

31 July 2020 • By Robert Williams

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With Brand at Crossroads, Burberry's CEO Bets Big on China's Young Money

Burberry's turnaround was always going to be an uphill battle. Now, as the pandemic thwarts the company's plans to reinvigorate top-line growth this year, Marco Gobbetti is betting that a digital edge with Asia's Millennial and Gen-Z clients will pay off.

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What Luxury’s Worst Quarter Ever Reveals About the New Normal

30 July 2020 • By Robert Williams

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What Luxury’s Worst Quarter Ever Reveals About the New Normal

Bleak financial results at LVMH, Kering and others came as little surprise. But managers offered fresh clues on how the crisis will reshape the luxury market going forward — and signalled a few unexpected bright spots.

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Fashion Companies in New York Want to Return to the Office — Employees Aren't So Happy About It

30 July 2020 • By Alexandra Mondalek

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Fashion Companies in New York Want to Return to the Office — Employees Aren't So Happy About It

Zoom can't accommodate fittings and fabric evaluations, but navigating the return to office life is proving difficult.

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Where People Are Actually Shopping

29 July 2020 • By Cathaleen Chen

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Where People Are Actually Shopping

Retail sales recovered in June but analysts say the uptick will be short-lived. How can stores woo customers back?

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How Impactful Were the Digital Fashion Week Shows, Really?

27 July 2020 • By Alexandra Mondalek

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How Impactful Were the Digital Fashion Week Shows, Really?

Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.

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Fashion Says It Can Police Its Supply Chain. So Why Are There So Many Scandals?

23 July 2020 • By Sarah Kent

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Fashion Says It Can Police Its Supply Chain. So Why Are There So Many Scandals?

A cluster of high-profile scandals over working conditions have revealed the extent to which fashion’s efforts to improve standards in its supply chain are failing. Here’s how things need to change.

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Is Dior Catching Up With Chanel?

22 July 2020 • By Robert Williams

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Is Dior Catching Up With Chanel?

Today, as Dior stages a destination runway show in Italy, a new report shows the LVMH-owned brand's finances inching closer to those of its oldest rival, fashion-and-beauty juggernaut Chanel.

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Can Anything Shake Consumers’ Addiction to Fast Fashion?

22 July 2020 • By Rachel Deeley and Aminah Khan

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Can Anything Shake Consumers’ Addiction to Fast Fashion?

Low-cost, high-volume fashion has come under fire for its environmental impact and unethical manufacturing practices. And yet, its cheap-chic combination remains compelling to both shoppers and investors.

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