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BoF Professional Exclusive

Olding Is the New Blanding: Luxury Brands Look Back to Get Ahead

12 November 2020 • By Robert Williams

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BoF Professional Exclusive

Olding Is the New Blanding: Luxury Brands Look Back to Get Ahead

After an era of streamlined logos and nearly constant drops of Instagrammable merchandise, European fashion houses are reasserting brand signatures from their pasts to signal lasting value in an uncertain market.
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BoF Professional Exclusive

7 Ways to Make E-Commerce More Profitable

12 November 2020 • By Cathaleen Chen

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BoF Professional Exclusive

7 Ways to Make E-Commerce More Profitable

As online sales reached new heights in the pandemic, brands are grappling with new burdens on their bottom lines. From savvy inventory distribution to bundling products, here’s how they can keep costs down.
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BoF Professional Exclusive

How to Survive Chaos: Lessons from Venezuela

11 November 2020 • By Graciela Martin

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BoF Professional Exclusive

How to Survive Chaos: Lessons from Venezuela

Venezuela’s fashion industry has withered after 10 years of turmoil, but some businesses are thriving despite the national crisis. What advice can these veterans of instability offer the rest of us facing an unpredictable future in the year of the pandemic?
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BoF Professional Exclusive

Can Shayne Oliver’s HBA Pull Off a Second Coming?

11 November 2020 • By Robert Cordero and Chantal Fernandez

Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.  

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BoF Professional Exclusive

Can Shayne Oliver’s HBA Pull Off a Second Coming?

Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.  
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BoF Professional Exclusive

Can Fashion Finally Crack the ‘Last Mile’?

11 November 2020 • By Zoe Suen

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BoF Professional Exclusive

Can Fashion Finally Crack the ‘Last Mile’?

Getting products to customers’ front doors has always been the most complex and expensive part of e-commerce logistics. Covid-19 and the ensuing boom in online sales have only upped the stakes.
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BoF Professional Exclusive

How the Farfetch-Alibaba-Richemont Alliance Could Change the Game in the World’s Largest Luxury Market

9 November 2020 • By Casey Hall

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BoF Professional Exclusive

How the Farfetch-Alibaba-Richemont Alliance Could Change the Game in the World’s Largest Luxury Market

With international travel on pause, China’s domestic e-commerce market is one of luxury’s largest growth opportunities. Now, a new alliance is redrawing the battlefield.
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BoF Professional Exclusive

The Retailer That's Still Charging Ahead Without E-Commerce

6 November 2020 • By Tamison O'Connor

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BoF Professional Exclusive

The Retailer That's Still Charging Ahead Without E-Commerce

Against the odds, Primark’s sales bounced back faster than expected over the summer, despite the company’s lack of online sales channels. But a second wave of lockdowns is putting fresh pressure on the retailer.
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BoF Professional Exclusive

Luxury Sector Recovers in Time for Second Lockdown

5 November 2020 • By Pierre Mallevays

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BoF Professional Exclusive

Luxury Sector Recovers in Time for Second Lockdown

Quarterly results have highlighted a recovery in sales over the summer, but the sector is bracing itself for further lockdowns in Europe and potential post-election turmoil in the US.
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BoF Professional Exclusive

What Comes After Sweatpants

5 November 2020 • By Danielle Braff

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BoF Professional Exclusive

What Comes After Sweatpants

Brands are nudging consumers away from the comfy clothing that they purchased at the onset of the pandemic. But stretchy fabrics and elastic waistbands aren't going anywhere.
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BoF Professional Exclusive

How the ‘Nap Dress’ Went Viral

4 November 2020 • By Tamison O'Connor

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BoF Professional Exclusive

How the ‘Nap Dress’ Went Viral

Last week, Hill House Home sold $1 million worth of its sell-out nap dresses in just half an hour. Now, the product is set to drive 50 percent of the lifestyle brand’s business by the end of the year. What's the secret to its success?
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