Intelligence

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

27 March 2020 • By Chavie Lieber

BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?

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BoF Professional Exclusive

Which Retailers Have Been Hit Hardest by the Covid-19 Crash?

27 March 2020 • By Cathaleen Chen

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BoF Professional Exclusive

Which Retailers Have Been Hit Hardest by the Covid-19 Crash?

Without a reliable revenue stream, retailers with ample cash on hand are better positioned to weather the storm, analysts say. But some categories are faring better than others, like sportswear and heritage luxury.

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BoF Professional Exclusive

For Influencers, Affiliate Revenue Is Next to Disappear

26 March 2020 • By Chavie Lieber

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BoF Professional Exclusive

For Influencers, Affiliate Revenue Is Next to Disappear

Brands like Macy’s, Ulta, Dillard’s and TJ Maxx are pausing their affiliate marketing programs to save money during Covid-19. Influencers, who have seen brand sponsorships disappear overnight, are scrambling.

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BoF Professional Events

#BoFLIVE Wrap-Up: Protecting Your Business During Coronavirus

26 March 2020 • By BoF Team

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BoF Professional Events

#BoFLIVE Wrap-Up: Protecting Your Business During Coronavirus

BoF Executive Editor Lauren Sherman speaks with correspondents Chantal Fernandez and Cathaleen Chen about how to plan for the future in such an uncertain time.

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Intelligence

In the Face of a Global Crisis, What Is the Fashion Industry Doing?

25 March 2020 • By BoF Team

From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.

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Intelligence

In the Face of a Global Crisis, What Is the Fashion Industry Doing?

From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.

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BoF Professional Exclusive

Wellness Brands Hope for an 'Immunity' Boost in the Midst of the Coronavirus Pandemic

25 March 2020 • By Alexandra Mondalek

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BoF Professional Exclusive

Wellness Brands Hope for an 'Immunity' Boost in the Midst of the Coronavirus Pandemic

Wellness brands are seeing surging demand but risk a backlash or even legal trouble if they tackle Covid-19 head on. The solution: stay-at-home tips and lots of talk about ‘immunity boosting’ products.

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BoF Professional Exclusive

For Fashion Magazines, It's Crunch Time

25 March 2020 • By Chantal Fernandez

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BoF Professional Exclusive

For Fashion Magazines, It's Crunch Time

Style titles face panicked advertisers, long-lead times and cancelled photo shoots. Can they keep print media relevant in the age of Covid-19?

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Intelligence

How Fashion's Freelancers Are Adapting to the New Normal

24 March 2020 • By Daphne Milner and M.C. Nanda

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Intelligence

How Fashion's Freelancers Are Adapting to the New Normal

For many of the industry's independent creatives, the coronavirus has put everything on hold.

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BoF Professional Exclusive

Rental and Resale Were Supposed to Be the Future. Could Coronavirus Change That?

24 March 2020 • By Cathaleen Chen

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BoF Professional Exclusive

Rental and Resale Were Supposed to Be the Future. Could Coronavirus Change That?

While the whole apparel sector is challenged by the ongoing crisis, fast-growing of rental and resale platforms may be uniquely and disproportionately impacted.

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BoF Professional Exclusive

Global Stories From a Month That Changed Fashion Forever

23 March 2020 • By Sarah Kent

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BoF Professional Exclusive

Global Stories From a Month That Changed Fashion Forever

Over the last four weeks, the Covid-19 pandemic has shut down fashion’s capitals and triggered a global economic meltdown. BoF documents the early days of the crisis.

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