PARIS, France — In recent weeks, discreet off-white envelopes with a bold red wax seal arrived at the offices of some of the most influential people in the global luxury industry. Architects and Editors, CEOs and Presidents, Creative Directors and Agents from Tokyo to Mumbai and Hong Kong to New York received the classic, snail mail invitation. The invitations weren't only for bold-faced names, mind you, but also for the next generation of leaders of a new movement for change in the luxury industry, including bloggers, entrepreneurs and all-out luxury rebels.
With names and individual log-in codes in hand-written calligraphy, the invitation mixed the old-fashioned with a touch of the modern, creating a sense of mystery that was too irresistable to ignore. Recipients opened envelopes to find personalised invitations to become founding members of Luxury Society, the newly established online business network for the global luxury industry. The invitation was accepted with exceptionally high-levels of participation.
So why am I telling you all of this?
Every so often, I meet with start-ups who are looking for feedback and input. And once in awhile, these conversations lead to an opportunity for real collaboration. It was in this way that I joined the founding team of Luxury Society just over a year ago as Editor-in-Chief. I am pleased to share the news as Luxury Society will hopefully be of interest to many BoF readers.
For now, Luxury Society is in Private Beta and remains an invitation-only community for luxury professionals -- but we have a special opportunity for BoF readers to jump the queue. If you would like to be considered for membership to access the exclusive content, company database, career opportunities and networking functionality, all focused on luxury, please send the following details to email@example.com
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And fret not, BoF is not going anywhere. We have more features, events and improvements underway to keep growing and building here as well. Thank you for your continued support.
Imran Amed is Editor of the Business of Fashion and Editor-in-Chief of Luxury Society.