The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Serhat Işık and Benjamin Huseby, the design duo behind menswear label GmbH, will continue the Berlin-based brand while becoming creative directors of Trussardi. Their first show for the Italian accessories, jeans and perfume brand will be for the Fall/Winter 2022 season.
GmbH “brought the topics of inclusivity and responsibility strongly to the forefront of the fashion discourse,” Trussardi said in a statement. At the Milanese house they’ll bring a “sharp and contemporary creative vision founded in these values,” the brand added.
Hermès’ elusive sales strategy is at the centre of a new legal challenge for the French luxury giant. BoF breaks down the practices under scrutiny and what the suit could mean for the fashion industry at large.
A sharp drop in the label’s Asia-Pacific sales is the latest sign that Chinese luxury demand is cooling.
This week, Kering flagged sales were down 20 percent at its flagship brand, knocking confidence in the group’s turnaround strategy. ‘A more drastic solution is required,’ one analyst wrote.
A new creative configuration will be announced soon, the Roman couture house said.