The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LVMH’s sales growth eased from the previous quarter, when purchases of Louis Vuitton bags and other luxury items surged after stores reopened from lockdowns.
Organic revenue at the fashion and leather goods unit rose 24% in the third quarter from a year earlier, the company said in a statement Tuesday. Analysts had expected a gain of 21%. In the second quarter, sales in that key division had more than doubled from a year earlier, when stores were mostly shut during the first wave of Covid.
LVHM said it is confident that the current growth will continue. The company’s American depositary receipts rose about 2%.
LVMH is the first among luxury groups to report quarterly sales, and the results suggest the industry’s growth is on track, even if the pace slows. Before the latest figures, analysts had also cited concern about potential demand disruption in China amid a virus resurgence and government plans to reach “common prosperity” through income regulation and redistribution.
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At the end of September, Asia excluding Japan was LVMH’s biggest region, accounting for 36% of sales. The U.S. ranked second, contributing a quarter of revenue.
Third-quarter organic revenue growth came in at 18% at the watches and jewelry unit. Analysts expected 23%. Overall, LVMH’s 9-month sales of 44.2 billion euros ($51 billion) have surpassed 2019 levels. Tiffany & Co. became part of LVMH in January.
LVMH has a track record of beating quarterly estimates by a wide margin. The company’s Paris-traded shares have lost 11% since reaching a record high on Aug. 12.
By Angelina Rascouet
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.
Consumers face less, not more, choice if handbag brands can't scale up to compete with LVMH, argues Andrea Felsted.
As the French luxury group attempts to get back on track, investors, former insiders and industry observers say the group needs a far more drastic overhaul than it has planned, reports Bloomberg.