Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

#BoFLIVE: The State of Fashion Magazines

BoF's Lauren Sherman speaks with some of fashion's most seasoned editors about what it means to reinvent the fashion magazine.
Magazine covers | Source: (L-R) American Vogue, Elle, Harper's Bazaar, British Vogue, Marie Claire, GQ, Vanity Fair
By
  • BoF Team
BoF PROFESSIONAL

NEW YORK, United States — As the Covid-19 pandemic rippled around the world this year, fashion's top editors faced a new challenge: how to remain relevant in a time of such upheaval. In the latest #BoFLive event, BoF's Lauren Sherman speaks with Allure Editor-in-Chief Michelle Lee, Grazia Fashion Director Kenya Hunt, InStyle Editor-in-Chief Laura Brown and Leah Chernikoff, executive editor of Harper's Bazaar US, about why it's necessary to reinvent the fashion magazine.

That fashion magazines continue to play a crucial role in the wider cultural landscape of modern-day life is not up for dispute, according to Brown. “Magazines are so important,” she said. “People still talk about who is on the cover [and] people still care.” But their content is undergoing a long overdue makeover to appeal to contemporary readers. “In some ways it’s liberating that the news stand is in an extremely weird place because [now] you really pick the people you believe in,” Chernikoff said. “We are thinking about [questions like], ‘we have this platform, who do we want to give it to?’

To participate in #BoFLive, BoF's digital events series offering insight, advice and inspiration, visit our calendar where you can find details of upcoming digital events.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How fashion media is adapting its approach to content, platforms and business models.

BoF is One of the World’s Most Innovative Companies of 2024

Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’


Is the TikTok Fashion Boom Already Over?

The ByteDance-owned app has big ambitions to be an e-commerce player in league with Amazon with influence in fashion on par with Instagram. Now it’s facing new threats — both from outside and within.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections