The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — As the Covid-19 pandemic rippled around the world this year, fashion's top editors faced a new challenge: how to remain relevant in a time of such upheaval. In the latest #BoFLive event, BoF's Lauren Sherman speaks with Allure Editor-in-Chief Michelle Lee, Grazia Fashion Director Kenya Hunt, InStyle Editor-in-Chief Laura Brown and Leah Chernikoff, executive editor of Harper's Bazaar US, about why it's necessary to reinvent the fashion magazine.
That fashion magazines continue to play a crucial role in the wider cultural landscape of modern-day life is not up for dispute, according to Brown. “Magazines are so important,” she said. “People still talk about who is on the cover [and] people still care.” But their content is undergoing a long overdue makeover to appeal to contemporary readers. “In some ways it’s liberating that the news stand is in an extremely weird place because [now] you really pick the people you believe in,” Chernikoff said. “We are thinking about [questions like], ‘we have this platform, who do we want to give it to?’
To participate in #BoFLive, BoF's digital events series offering insight, advice and inspiration, visit our calendar where you can find details of upcoming digital events.
Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’
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The production will take place on June 23rd on Place Vendôme and feature fashion content overseen by Carine Roitfeld, Ibrahim Kamara and fashion historian Alexandre Samson.
Condé Nast said it is searching for a successor to take over after Zhang, whose appointment never became less divisive.