The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
BERLIN, Germany — Adidas expects sales growth to "normalise" this year after two years of strong expansion, the chief executive of German sportswear firm told shareholders on Wednesday.
"We do expect a certain normalisation this year, following the second consecutive year of strong double-digit growth rates," Kasper Rorsted said according to a speech text he was giving at the annual general meeting.
He reiterated a target for sales to grow around 10 percent in 2018 on a currency neutral basis, down from 16 percent in 2017.
Shares in Adidas were hit last week after it predicted that sales in western Europe will stall in the second quarter.
By Emma Thomasson; Editing by Arno Schuetze.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.