The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
BERLIN, Germany — German sportswear company Adidas will close 16 stores in Europe for its teen brand Neo, focussing instead on offering its products through wholesale partners in the region, chief executive Herbert Hainer said on Wednesday.
While its own Neo stores have helped Adidas test new ways of engaging with young consumers, it has been more successful at selling Neo products through wholesale channels, Hainer told a conference call for journalists.
Hainer said the decision would not affect the some 2,000 Neo stores its franchise partners operates in China, adding that Neo sales, which reached one billion euros (£794 million pounds) in 2015, jumped another 60 percent in the first quarter.
By: Emma Thomasson; editor: Maria Sheahan.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.