The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
SHANGHAI, China — Amazon will open a store on Chinese e-commerce platform Pinduoduo on Monday, a source familiar with the matter said, in a sign of how the U.S. firm's China strategy is evolving after it shut its own online store in the country.
Amazon closed its Chinese marketplace in July, having found it difficult to gain traction in the face of intense competition from entrenched, home-grown rivals like Alibaba Group Holding's Tmall marketplace and JD.com.
It said at the time it would increase its focus on selling goods from abroad to Chinese buyers via its global platform. It also has a Kindle store on Tmall.
Alibaba and JD.com have traditionally dominated China's e-commerce market but that status quo was recently disrupted by four-year-old Pinduoduo, which is popular with China's lower-tier city residents.
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The source said Amazon's Pinduoduo store would carry goods from overseas.
A spokesman for Pinduoduo declined to comment. Amazon did not immediately respond to a request for comment.
Pinduoduo, which woos customers with deep discounts and group buying deals, suffered an $11 billion slump in value last week after it posted a much wider-than-expected quarterly loss that stemmed from its efforts to fight its rivals with heavy subsidies.
By: Brenda Goh; Editors: Jonathan Weber and Mark Potter
Fast-growing start-ups like Hettas, Saysh and Moolah Kicks created sneakers designed specifically for active women. The sportswear giants are watching closely.
The companies agreed to cap credit-card swipe fees in one of the most significant antitrust settlements ever, following a legal fight that spanned almost two decades.
In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.
The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér can lay out the path forward when the company reports quarterly results this week.