Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

As Sales Struggle, Under Armour's Kip Fulks Takes Sabbatical

The co-founder is taking a leave of absence while the struggling sportswear company reportedly considers exiting categories such as tennis and fishing.
Source: Under Armour
By
  • Bloomberg

BALTIMORE, United States — Early Under Armour Inc. executive Kip Fulks is stepping away from the athletic brand, which is trying to restore sputtering sales growth, according to a person familiar with the situation.

Fulks is taking a sabbatical, said the person, who asked not to be identified because the move isn't public. The Wall Street Journal, which previously reported on Fulks's departure, said the company also is considering exiting some categories, including tennis and fishing, as part of a shake-up.

The news fuelled concern that Under Armour is in disarray, sending the shares down as much as 3.9 percent to $16.80 on Monday. The stock has lost more than half its value in the past year.

The company is reeling from sluggish sales in North America, where heavy competition with Nike Inc. and Adidas AG is hampering growth. Under Armour cut its annual forecast in August after posting its second straight quarterly loss.

ADVERTISEMENT

Chief executive Kevin Plank, 45, aims to rely less on the North American market by expanding overseas, but the effort is taking time to pay off. Only about a fifth of Under Armour's sales currently come from overseas.

Fulks has held a variety of roles and was once Plank’s second in command. More recently, he has served as a strategic adviser.

Fulks didn’t immediately respond to a request for comment.

By Matt Townsend; Editors: Nick Turner, Lisa Wolfson.
In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024